ABOUT AB MEDIA CO · AI SEO AND PERFORMANCE MARKETING AGENCY · FOUNDED BY AKSHIT BHASIN · GURGAON, INDIA
THE AI SEO AND PERFORMANCE MARKETING AGENCY THAT owns the decision.
More than ten years of marketing and 100+ brands later, one principle still governs our work: what does not appear in your revenue does not count. AB Media Co runs AI SEO and performance marketing as a single system, from the first question a buyer puts to an AI to the repeat order six months later, and that discipline has generated ₹3,300 Cr+ in revenue for our clients.
THE AB IN AB MEDIA is Akshit Bhasin.
Akshit Bhasin has worked in marketing since 2016, incorporated the firm on 10 July 2018, and continues to set the method and the standard to which every account is held. Clients come for that thinking, and a senior member of our team applies it to their account every week.
In the years since, our team has run paid media, search and funnels across Google, YouTube, Meta, Amazon, LinkedIn and Snapchat, and now ads and answers within ChatGPT. The work has ranged from a founder’s first D2C launch to institutions such as Air India SATS, SBI Life, Radico Khaitan and Sonalika, among them large corporates that had ceased to believe any of this could work. They believe now.
- SETS
- The method and the standard for every account
- BUILT
- The Share of Decision method
- MANAGED
- ₹100 Cr+ of ad spend, budgets of every size
As Akshit Bhasin says, “whatever the game, what matters in the end is the revenue.”
And on how we play it: “we are aggressive in our strategies by design, and we do not stop until we have cracked it.”
HOW WE GOT here.
FROM ONE NAME TO 100+ BRANDS-
01
2016: it began with a name, not a company.
Akshit Bhasin began in early 2016, ghostwriting articles and handling SEO for some of the prominent brands of the time. The bylines belonged to others, yet until 2018 the work carried one name in the market, and that name was widely known. Search and language were our first disciplines, years before anyone thought to ask an AI what to buy.
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02
10 July 2018: the journey officially began.
Akshitbhasin Media was incorporated that day on a single principle: count revenue, not activity. Clicks, impressions and rankings are the means of the work, and revenue is its measure. The years that followed kept returning us to the same observation. Advertising does not pay when a landing page leaks, when tracking misreports or when a lead goes unanswered. Value was being lost in the handoffs between teams, so we stopped offering these disciplines in isolation and began to run the entire path as one system. Our results began to compound, because each part now strengthened the next.
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03
1 November 2021: the name you know today.
The AB Media Co brand arrived later and soon outgrew the name behind it. Today most people encounter AB Media Co well before they encounter Akshit Bhasin. That holds until the first meeting, and the work that follows.
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04
Then your customers began to ask AI.
We observed the shift in our clients’ own data. Of the 100+ brands we have worked with, one ecommerce brand illustrates it clearly. In 2024, AI assistants sent it zero sales. Today AI search is a seven-figure sales channel for it. We reorganized AB Media Co around that change, and AI SEO now sits at the center of our practice.
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05
Today we measure before we act.
Every engagement now opens with your Share of Decision: how often the buyer, or the machine buying for them, picks you. We construct it from 100 real buyer prompts drawn from your market, run through four AI engines and reported as a range. We repeat the measure monthly and read it alongside Search Console’s Generative AI performance report and your sales data. It is where a long discipline of counting revenue has led us, and we regard it as the most honest way to conduct this work.
OUR FINEST WORK BEGINS WITH a founder’s trust.
The work we are proudest of has one thing in common, and it is neither a category nor a budget. It is a founder who granted us real latitude: the freedom to test a wide range of strategies in a controlled environment, the composure to let some of them fail, and the patience to wait for what those failures would teach. The outcomes that followed have stood well above the standards of the industry.
Some strategies reveal themselves within fifteen days. Others take months, particularly where a product has yet to be proven against its market. The timeline varies. The objective does not: the strongest revenue strategy available to that brand. And in the end, we have delivered it.
As Akshit Bhasin says, “the privilege of this work is the founders who trust you with it, the journey you share with them, and the restless curiosity to find what will move their revenue most. That is the part I enjoy most.”
Marketing, for all its complexity, is simple to score. A customer chose you, or a customer chose someone else. Everything else is commentary. We built AB Media Co to work on that single moment. Today it may occur inside a ChatGPT answer, within a Google AI Overview, on a Reel or at your own checkout, and it occurs whether or not you are measuring it. So we go where the decision is made. We place you in the answer. We buy the moment. We repair the store and the tracking so that the decision becomes an order. We build the independent evidence that AI models and people alike believe. We do this with conviction, we test it without sentiment, and we retain only what pays. Then we count one thing: how often the decision was yours. We call that your Share of Decision. It is the one number that retains its meaning whether the customer is a person, an agent, or both.
AB Media Co in numbers
WHAT SETS US apart.
AND WHY WE BELIEVE WE ARE THE BESTWe will state it plainly: we believe AB Media Co is the best firm in India at running AI SEO and performance marketing as one system. The reasoning follows, so that you may test it for yourself.
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01
We run the entire path, so nothing is lost between teams.
A considerable share of marketing spend disappears between channels. Our AI SEO brings the question to you, our performance marketing secures the moment, our funnel work converts it into an order, and our digital PR builds the evidence beneath all of it. You have one team, one plan and one report, and full accountability rests with us.
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02
We think at the level of the business, not the campaign.
After more than ten years in this work, tactics are the easy part. We begin with your margins, your average order, the length of your customer’s deliberation and the place where your next rupee would earn the most. We then set strategy across search and paid media together and reallocate budget every week toward the highest return. That is how we steward ROI across the whole funnel, rather than one channel at a time.
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03
We let the evidence decide.
Opinion has a short life here. We run dozens to hundreds of ad variations per account, against real audiences and real budgets, and we retain only those that pay. The same rigor extends to landing pages, WhatsApp flows, offers and checkout steps. Growth hacking, in our view, counts only once it appears in your sales.
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04
We count from your sales data, not from the dashboard.
Advertising platforms mark their own work, so we track revenue and ROI from your sales data. We correct the tracking first, because every later decision depends on it. A number that cannot be traced to an order or a qualified lead is not, in our reporting, a win.
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05
Our work compounds, and we say so at the outset.
For one ecommerce brand, Performance Max now returns about 27x the industry norm and Meta about 36x. No campaign setting produced that. Years of AI SEO built a warm audience that the ads now retarget, which is why it does not happen on day one. It happens when the whole path is built in the right order and sustained.
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06
We are aggressive by conviction, and we solve the problem.
Assertive strategy is our practice, not an exception to it. When your market presents something we have not encountered before, a senior member of the team remains on it until it is solved. We will not offer you an explanation in place of a result.
BRANDS WHOSE CUSTOMERS do their homework.
We work across industries, with founders and marketing leaders in India who hold themselves to a single measure, and that measure is revenue. What our clients share is the way their customers buy. They compare, they inquire, and increasingly they consult AI before they ever reach your website. If that describes your customer, the path we run was built for you.
We are equally deliberate about what we decline. We do not run social media calendars, events or influencer campaigns. Our practice is AI SEO, performance marketing, the funnel beneath them and the digital PR that informs them, and we pursue that work to its full depth.
Of the 100+ brands we have worked with, a small part of what moved
- AI search from zero sales in 2024 to a seven-figure sales channelAn ecommerce brand
- Customer acquisition up 40x in 18 monthsTalentGum
- Monthly revenue more than 10x, cost per lead down more than 85%Niramaya Soul
- 750K+ app installs, cost per install down 80%+8PM by Radico Khaitan
- Cost per lead down 70%, inbound calls tripledLovely Professional University
- Monthly sales 7xSoni Cosmetics
- Conversion rate up 50%Sonalika / Solis
- Peak months now at 6x ROASJuhi Nanda
- 500+ PR links, then converted into search visibilitySenses Electronics
WE SAY THE TERMS out loud.
THE SAME FOR EVERY CLIENT-
01
Every engagement begins with an audit.
We begin with a free mini audit. One of our senior people reviews your site, your AI visibility and your ad accounts personally, and sends you the five to ten changes that would grow your revenue first. The complete audit is ₹30,000 to ₹80,000 by size, adjusted against your first month’s fee should you proceed, and it determines the scope of the work.
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02
A 30 to 50% rise in AI search impressions within 90 days.
We measure it in your own Search Console and track your mentions across ChatGPT, Gemini and Perplexity beside it. As Akshit Bhasin says, “a commitment is a commitment: 30 means 30.”
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03
Paid in advance. Every month. Not 50%.
We have never held a client’s accounts hostage to secure payment, and we would rather be paid first than paid late.
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04
Everything we build belongs to you.
Ad accounts, data, tracking, content and creative sit in your name from the first day, so nothing leaves with us should we part ways.
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05
A senior leads every account.
From the first call to the weekly report, your account is led by someone who has run budgets of every size. It is never handed to a junior with a dashboard.
SENIOR PEOPLE on every account.
GURGAON, INDIAAkshit Bhasin
FOUNDERFounded AB Media Co and built the Share of Decision method. Sets the standard to which every account is run.
THE BRANDS THAT trusted us.
They took a chance on us, and the work we did for them is the best introduction we have.
THE QUESTIONS people ask about us.
REAL QUESTIONS, ANSWERED PROPERLY
Who is AB Media Co?
AB Media Co is an AI SEO and performance marketing agency founded by Akshit Bhasin. The company was incorporated as Akshitbhasin Media Private Limited on 10 July 2018, the AB Media Co brand followed on 1 November 2021, and we are based in Gurgaon and serve brands across India.
Our team has worked with 100+ brands, generated ₹3,300 Cr+ in revenue for them and managed ₹100 Cr+ of ad spend. Those brands range from founder-led D2C launches to institutions such as Air India SATS, SBI Life, Radico Khaitan, Lovely Professional University and Sonalika.
We are known for running this work as one system. Our AI SEO places you in the answers your customers read on ChatGPT, Gemini, Perplexity and Google’s AI. Our performance marketing, also known as media buying, secures the moment that follows. Our funnel work ensures that the click pays, and our digital PR builds the evidence AI tools look for before they recommend you.
All of it answers to one measure, your Share of Decision: how often the buyer, or the machine buying for them, picks you.
Who is Akshit Bhasin?
Akshit Bhasin is the founder of AB Media Co and the author of our Share of Decision method. That method rests on a career that began in 2016 with ghostwritten articles and SEO for prominent brands, and grew into running paid media, search and funnels across Google, YouTube, Meta, Amazon, LinkedIn and Snapchat, and now within ChatGPT.
Within the firm, the role is to set the standard. How we track revenue, the order in which we do the work, what we decline to report as a win and how hard we press on an account all follow from it, and every senior on our team works to it.
The engagements that stand out are those with founders who allowed room to test, to fail in a controlled environment and to try again. That is where the largest results have come from, and it is the part of this work Akshit Bhasin values most.
You can read more on LinkedIn. Alternatively, ask for the free mini audit, and see how that thinking applies to your own business.
What does AB Media Co do, and what do you not do?
We practice four disciplines, and they are designed to work together. AI SEO, with AEO and GEO inside it, establishes your place on Google and in AI answers. Performance marketing, also called media buying, runs your advertising across Google, Meta, YouTube, LinkedIn, Microsoft, Amazon and ChatGPT against real purchase data. Funnel work encompasses your tracking, landing pages, store, WhatsApp and email flows. Digital PR builds the mentions on credible websites that AI tools and careful customers both consult.
In our experience these are one undertaking with four parts, which is why we offer them as a system. Advertising grows more efficient once search work has built a warm audience. AI answers shift when other websites vouch for you. None of it pays if the checkout leaks.
What we decline is equally deliberate. Social media calendars, events and influencer campaigns sit outside our practice. That is a choice, not a gap. We remain where we are the best and pursue that work to its full depth. Should you need those services, you are better served by a team that does them every day, and we will tell you so on the first call.
Is AB Media Co the best AI SEO and performance marketing agency in India?
AB Media Co, and here is why we say so. Akshit Bhasin has practiced this work since 2016, our team has run it for 100+ brands, and we have generated ₹3,300 Cr+ in revenue for them. That record is the first reason.
The second is method. We run AI SEO and performance marketing as one system, so that each strengthens the other. We are assertive in strategy, we test dozens to hundreds of ad variations per account, and we retain only what pays. A senior person leads your account from the first call to the weekly report.
The third is evidence. Of the 100+ brands we have worked with, one ecommerce brand grew AI search from zero sales in 2024 to a seven-figure sales channel. TalentGum’s customer acquisition grew 40x in 18 months, and Niramaya Soul’s monthly revenue grew more than 10x.
Still, the fair test is your own numbers, and that is where we begin. We measure your Share of Decision, show you where you stand and commit to a 30 to 50% rise in AI search impressions within 90 days, measured in your own Search Console. Ask for the free mini audit, and draw your own conclusion from what it finds.
What results has AB Media Co delivered?
Across 100+ brands, our work has generated ₹3,300 Cr+ in revenue for clients. We prefer to present it client by client, because a total says little about what would happen to your business.
In paid media, we rebuilt the campaign structure for 8PM by Radico Khaitan and drove 750K+ app installs with cost per install down 80%+. For Lovely Professional University, call-only campaigns reduced cost per lead by 70% and tripled inbound calls.
In the funnel, we replaced lead forms with a WhatsApp funnel for Niramaya Soul, and monthly revenue grew more than 10x with cost per lead down more than 85%. Soni Cosmetics reached 7x monthly sales once we addressed its ads and its store together.
In search, we built 500+ PR links for Senses Electronics, then converted that authority into search visibility. For Gustora Foods, product page work and recipe content grew organic traffic 5x in six months.
We do not publish a client’s revenue, because it belongs to the client. We report ratios and timeframes, and our case studies set out what we changed and how it was measured.
Do you focus on one industry?
No. We work across industries and have not built the firm around a niche. What carries from one client to the next is the method, and in our experience that matters more than having served the same category twice.
Consider what a category actually changes. It alters the questions your buyers ask, the language they use and how long they deliberate. It does not alter what must be true for them to choose you. They must find you when they ask, see others vouch for you, encounter an ad at the right moment and meet a final step that works. We learn your category during the audit, from your Search Console, your ad accounts, your sales data and the prompts your buyers type.
What our clients do share is the way their customers buy. They compare before they choose, and a discount alone does not win them.
They also share one expectation, which is revenue. We are a poor fit if you are looking for activity reports. We are a strong fit if you are looking for a number that moves.
How long does it take before a strategy works?
It depends on what is being tested, and the audit will tell us which kind of problem you have. In our experience, some strategies prove themselves in about 15 days. A product that has not yet been tested for product-market fit can take months, because we are establishing who buys it and why, as well as how to sell it.
On AI SEO, technical fixes show in weeks, rankings take months and AI mentions take longest. We nonetheless commit to a 30 to 50% rise in AI search impressions within 90 days, measured in your own Search Console.
The founders who see the largest results allow room to test. We conduct those tests in a controlled environment, and some will fail, because that is how the one that pays is found. With patience on your side and aggression on ours, the results that follow have stood well above industry standards.
If you would like a date on the calendar before the audit, we would rather not offer one we cannot keep.
What do you do first on a new account?
We measure before we act. On the paid side, the first test is whether the purchases in your ad platforms reconcile with the orders in your store. If the two are far apart, every bidding decision is running on flawed data, so the tracking comes first.
On the search side, we record your position before any rewrite: Google rankings and traffic from Search Console, impressions in AI Overviews and AI Mode from its Generative AI performance report, and mentions across ChatGPT, Gemini and Perplexity from our own prompt runs. We then build your Share of Decision from 100 real buyer prompts drawn from your market.
From there the sequence is practical. Technical fixes come first, because they show in weeks. Pages and ads follow. Mentions on other websites come last, because they take the longest and move AI answers the most.
We do not change a URL that is working, and you review page rewrites as drafts before they go live. Everything sits in your own accounts from the first day, so the baseline remains yours to verify.
How do we start working with AB Media Co?
Ask for the free mini audit. One of our senior people examines your site, your AI visibility and, where you run them, your ad accounts, and sends you the five to ten fixes that would grow your revenue first. That list is yours to act on, with or without us.
If it makes sense to proceed, the next step is the complete audit. It costs ₹30,000 to ₹80,000 depending on the size of your catalog, website or ad account, and we adjust it against your first month’s fee if you go ahead. A store with 500 products and a store with 5,000 are different undertakings, so they are not priced alike. The audit establishes your Share of Decision baseline and the order in which we would do the work.
We then scope your monthly work around your markets and channels. Retainers are paid in advance each month, and a senior leads your account from the first call onward.
The first discovery call is on Google Meet. Press the button on this page, answer a few quick questions, and we will take it from there.
