Do you sell to other businesses, with a sales cycle that runs for weeks or months?
You’re far from alone in Noida. IT and SaaS firms in Sector 62 and 63, electronics suppliers, contract manufacturers and logistics companies along the expressway all sell this way.
Yet many of their ad accounts are set up like a consumer brand’s, optimized for the cheapest form fill the platform can find.
You can guess what happens next. Your sales team calls the leads and finds students, job seekers and the odd competitor.
The ads did exactly what they were told to do. Nobody told them what a good lead looks like.
This is why performance marketing in Noida should start with your sales team. You agree on what a qualified lead is, and your CRM sends those results back to Google Ads, Meta ads and LinkedIn ads as offline conversions.
Your ad accounts get built in your own Business Manager, on your card. You track each campaign on cost per qualified lead and ROI, and you can check both weekly.
Here’s the result I point to for B2B and education brands. For Lovely Professional University, my team moved the budget to call-only campaigns, and cost per lead fell by 70% while inbound calls tripled.
Your first step is a free mini audit of your ad accounts. The full audit is priced at ₹30,000, and it counts toward your first month’s fee.
AB Media Co is based in Gurgaon, at WeWork Forum in DLF Cyber City, and doesn’t have a Noida office. Most client meetings happen on video calls, which works well for reviewing an ad account together.