META ADS AGENCY IN INDIA FOR FACEBOOK AND INSTAGRAM ADS

AB Media Co, and our reason is simple: we treat creative as the job and the sale as the score.

Akshit Bhasin founded this agency more than ten years ago. Since then we have run ₹100 Cr+ in ad spend across Google, Meta, LinkedIn, Microsoft, Amazon and ChatGPT ads, and generated ₹3,300 Cr+ in revenue for 100+ brands.

Here is what sets our Meta work apart. We produce dozens to hundreds of ad variations per account, each with a win condition before it goes live. We send real purchases and qualified leads through the Conversions API. And we read the account from your sales data, so a cheap click never passes for a result.

Soni Cosmetics’ monthly sales grew 7x with its ads and store fixed together. Meteamo went from zero to a steady monthly run rate at 6x ROAS. Niramaya Soul’s monthly revenue grew more than 10x once WhatsApp replaced its forms.

The first discovery call is on Google Meet. The free mini audit comes before anything else.

Yes. Meta ads is the current name for what many people still call Facebook ads, and one Ads Manager runs Facebook, Instagram and the rest from a single account.

We run them as one system too. A Facebook campaign here and an Instagram campaign there would split the learning. So we build one structure, let Advantage+ placements find where each ad sells, and read the placement breakdown to decide what to make next.

What changes by placement is the creative. A vertical video for Reels and Stories has to open on the problem at once. A static in the feed has to carry its proof in one look. A carousel can lay out a range. Our team builds each ad for where it will run, then tests it.

Instagram ads may carry most of your sales, or Facebook ads may, and we assume neither. For Soni Cosmetics, Instagram now drives most of its online sales, and we read that from the numbers rather than assuming it.

More than one person can shoot, and fewer at once than you might expect. Our plan is dozens of variations in month one and hundreds over the quarter, released in batches so each gets a fair read.

The batching matters because Meta Business Help warns that high ad volumes teach the delivery system less about each ad. So volume at AB Media Co is a schedule, not a pile. Each batch tests one question: which hook, which proof, which offer.

Every ad gets a spend limit and a win condition, set before launch. Losers come off on the date we set. Winners get taken apart, and their best parts seed the next batch, which keeps the account ahead of creative fatigue.

Research only sets the brief. Akshit Bhasin says about writing that “just adding research and facts won’t make the article boom,” and the same holds for an ad. It has to sound like someone who knows your customer, and testing tells us who does.

We decide what it learns from, what it has to work with and what we measure it against. Delivery is Meta’s.

Meta Business Help says the most advanced optimizations in Advantage+ sales campaigns come from using Advantage+ audience, placement and budget together, and it reports a 9% average improvement in cost per conversion. That is Meta’s average, not a promise for your account, so we test it against your current structure first.

Three guardrails do most of the work. Verified purchases or qualified leads teach it what a good result is. Audience segments show new buyers apart from existing ones. Fresh creative every week gives it something to find people with, since creative is the input left in your hands.

Then we read what it bought and tighten what it got wrong. Scale comes in steps small enough not to reset learning, and only while your cost per incremental order holds. If Advantage+ loses that test, we keep what works.

It sends your sales and leads to Meta directly from your server, store or CRM, so Meta still sees them when a browser does not.

Meta’s documentation suggests using it beside the pixel, so we run both and deduplicate, and one order is never counted twice.

Here is our setup. We map the events that matter, usually a purchase or a qualified lead, then add the customer information parameters that raise event match quality. We place test orders and compare Events Manager with your store’s orders for the same days. Where the sale closes offline, your CRM sends that outcome back through the same connection, so the system can learn from it.

The result is an account that learns who paid. Slow months used to drop Juhi Nanda, a founder-led brand, below 1x ROAS. We rebuilt the tracking and funnel beneath its ad account, its peak months now reach 6x, and it needed no discounting to get there. The data underneath changed first.

By optimizing for the lead your sales team wants, not for the form fill Meta finds cheapest to produce.

Meta gives you what you ask for. Ask for leads and it finds people who fill forms, including people who fill every form. So our team changes what counts. Where forms stay, we add qualifying questions and a review step that slows the careless and keeps the serious. We send the leads your CRM marks as qualified back through the Conversions API, and we move optimization to that event once volume can support it.

Then we watch what happens next. Reply time goes in the same report as cost per lead, because a good lead that waits a day behaves like a bad one. Often the better answer is to drop the form and open a conversation.

Niramaya Soul, a telemedicine and lab testing brand, took its lead forms out for a WhatsApp funnel, and cost per lead fell by more than 85%.

The ad opens a WhatsApp chat instead of a page, and the buyer talks to you while the interest is still warm.

We use it when the purchase needs a question answered first, which in our experience covers more businesses than you would guess. Our team writes the first message and the quick replies so a chat qualifies itself: what the buyer wants, how soon, at what budget. A person takes over when the chat is ready, and we agree reply times with your team before launch.

Measurement needs real work, because a chat is not a sale. Meta’s Conversions API documentation lists WhatsApp among the business chats whose actions you can share. We log each qualified chat and each sale in your CRM, then report cost per qualified conversation.

This is the funnel that changed Niramaya Soul. Its CEO, Subhayu Roy, puts it this way: “AB Media rebuilt our entire lead funnel around WhatsApp and it changed the business.”

Usually because the campaign is set up to buy clicks, the tracking is broken, or the page after the click loses the buyer. We check them in that order.

First, what did you ask Meta for? A traffic objective buys people who click, and they are rarely the people who pay. Second, does the sale reach Meta? We compare Events Manager with your store’s orders, day by day, and look for a pixel firing twice or not at all.

Third, the page. We load it on a phone and read the price, the delivery promise and the checkout against what the ad said. A store that cannot convert will waste any ad, and fixing that often beats new creative.

Then the reporting. Meta for Developers says 7-day and 28-day view windows stopped being returned in January 2026, so an older dashboard may undercount. Only after all that do we touch the ads. This is why our funnel practice sits inside our Meta work.

Three lines: what you spend with Meta, what we charge for the work, and the GST and TDS Meta adds whenever it charges you. There is no markup on media.

The spend you need comes from the learning phase. Let’s say a sale costs you ₹400 in ad spend. Meta’s guideline of about 50 results a week means about ₹20,000 a week for one ad set. On less than that, we optimize for an earlier step, such as add to cart, and run fewer ad sets until sales can carry it.

What we charge follows the work: how much creative each month needs, how many funnels run, and how much tracking has to be fixed first. Creative is usually the biggest driver.

Start with the free mini audit and you get your first fixes at no cost. The complete ads audit is ₹30,000 to ₹80,000 by account and catalog size, adjusted against your first month if you go ahead.

Expect the first readable numbers in two to four weeks and a verdict on the account after about a quarter, provided the tracking works from week one.

Week one fixes the pixel, the Conversions API and the account structure. Weeks two to six run the first creative batches and leave each ad set alone long enough to exit learning, because Meta says editing during the learning phase resets it. Months two and three scale the winners in steps and keep new batches coming, since even a strong ad tires.

A warm audience shortens all of this and a long sales cycle stretches it. If your sale takes weeks, we track the steps before it, such as a qualified chat.

What we ask of you is patience with edits. We make our moves on a schedule and report each with its reason, because Akshit Bhasin holds us to one rule: “come to me with solutions not problems.” A rising cost per lead reaches you with the fix already moving.