own the decision.

AB MEDIA CO  ·  AI SEARCH AND PERFORMANCE MARKETING AGENCY THAT owns the decision  ·  GURGAON, WORKING ACROSS FIVE MARKETS

THE CUSTOMER ASKED CHATGPT. THE MACHINE ANSWERED. Was it you?

We grow your Share of Decision: how often the buyer, or the machine buying for them, picks you. AI Search, Paid Media, Funnel and Digital PR, run as one system and reported as one number.

Measure your Share of Decision See the work
AI ANSWER, LIVECHATGPT
best running shoes for flat feet under $150?
Three brands come up in most answers. Two you expect. The third one hired us: Your brand
GA4 · MAHAJAN ELECTRONICS
ONLINE REVENUE
ON OUR FIRST YEAR+48%
AI ASSISTANTS NOW A SALES CHANNEL
NOW SHOWINGAIR INDIA SATS
VIDEO
AI SEARCH01 PAID MEDIA02 FUNNEL03 DIGITAL PR04
THE BRANDS THAT TRUSTED US 100+ brands across the US, UK, Europe, the UAE and India
Sonalika / Solis
Air India SATS
ICRA
Radico Khaitan
DaVinci Gourmet
Simplelife Mobility
OCP Medical Center
Murray’s Chemist
Azza Fencing
ISKCON
Maska Mein Chaska
United Coffee House
What defines us SCROLL TO READ

The most important sentence in your marketing is one you will never read. It is written in about two seconds, by a model, after someone asks what to buy. It names three brands, maybe four. Then it is gone. Nobody clicked. Nobody scrolled. The decision was made, and most of your category was never in the room. For twenty years marketing fought over the click. The click is the last thing that happens now. We run the whole path. Then we count one thing: how often the decision was yours.

GA4 · AI assistants
Sales from AI search 7-FIGURE Up from zero in 2024
Mahajan Electronics
Google Ads · Performance Max
ROAS vs the industry norm 27x Built on 2.5 years of SEO
Mahajan Electronics
Analytics · Conversions
Conversion rate +50% Same traffic, rebuilt pages
Sonalika / Solis
Ads Manager · Leads
Cost per lead −85% Monthly revenue 10x+
Niramaya Soul
Analytics · Acquisition
Customer acquisition 40x In 18 months
TalentGum
App campaigns · Installs
App downloads 750K+ Cost per install −80%+
8PM by Radico Khaitan
Google + Meta · Leads
Leads in two years 500K+ 25 to 30% converted
OCP Medical Center
Read the whole manifesto

WORK THAT PROVES the whole path.

All 19 cases
FEATURED WORK Mahajan Electronics45-year-old electronics retailer Senses ElectronicsInteractive display brand TalentGumKids’ edtech Niramaya SoulTelemedicine and lab testing 8PM by Radico KhaitanSpirits LPUUniversity Juhi NandaFounder-led D2C brand Sonalika / SolisTractors Soni CosmeticsBeauty brand OCP Medical CenterMedical center, Dubai ISTD50-year-old institution JIETEngineering institute, Jodhpur MeteamoHandcrafted bags DaVinci GourmetCoffee syrups, Europe Simplelife MobilityMobility aids, UK Murray’s ChemistPharmacy group, UK SBI LifeLife insurance Republic of ZoofariLive event Air India SATSAirport services
Mahajan Electronics AI SearchPaid MediaFunnel

Case study: Mahajan Electronics, 45-year-old electronics retailer

OUR LEAD AI SEARCH CASE 45-year-old electronics retailer +48%

In 2024, AI assistants sent this electronics retailer zero sales. Today, AI search is a seven-figure sales channel for it.

  • Online revenue in 2026 already 48% above all of 2024.
  • Ad returns 27x the norm on PMax, 36x on Meta.
Sources: GA4, Search Console, Google Ads, Meta Ads Manager Read the full case
Digital PRAI Search

Case study: Senses Electronics, Interactive display brand

Interactive display brand 500+

We earned an interactive display brand 500+ links from the publications buyers and AI engines trust, then turned that authority into search visibility.

  • Editorial placements in the press buyers read.
  • On-page work across the site to rank it.
TalentGum AI SearchPaid MediaDigital PR

Case study: TalentGum, Kids’ edtech

Kids’ edtech 40x

A kids’ learning brand went from one market on Meta to a global acquisition engine. Customer acquisition up 40x in 18 months.

  • Paid media, SEO and PR run as one system.
  • Domain authority tripled. India, the US, the Middle East.
Niramaya Soul Paid MediaFunnel

Case study: Niramaya Soul, Telemedicine and lab testing

Telemedicine and lab testing 10x+

A telemedicine and lab testing brand swapped its lead forms for WhatsApp conversations. Monthly revenue grew more than 10x, and every lead got cheaper.

  • Cost per lead down more than 85%.
  • Lead forms out. WhatsApp funnel in.
8PM by Radico Khaitan Paid Media

Case study: 8PM by Radico Khaitan, Spirits

Spirits 750K+

Radico Khaitan wanted 8PM’s app in more hands. We rebuilt the install campaigns and took it past 750K downloads.

  • Cost per install down 80%+, and 92% on Android.
  • Campaign structure rebuilt from the ground up.
LPU Paid Media

Case study: LPU, University

University −70%

Lovely Professional University wanted students talking to counsellors, not waiting in form queues. Call-only campaigns cut cost per lead by 70%.

  • Inbound call volume tripled.
  • Students on the phone with a counsellor, not a form.
Juhi Nanda FunnelPaid Media

Case study: Juhi Nanda, Founder-led D2C brand

Founder-led D2C brand 6x

A founder-led brand couldn’t hold 1x ROAS in slow months. We rebuilt the tracking and funnel underneath. Peak months now run at 6x.

  • No discounting needed to get there.
  • Tracking and funnel rebuilt beneath the ad account.
Sonalika / Solis Funnel

Case study: Sonalika / Solis, Tractors

Tractors +50%

India’s tractor giant didn’t need more traffic. It needed the visitors it already had to become buyers. Conversion rate up 50%.

  • Website and landing pages rebuilt for conversion.
  • Built in Danish for Solis Denmark.
Soni Cosmetics FunnelPaid Media

Case study: Soni Cosmetics, Beauty brand

Beauty brand 7x

A growing beauty brand was paying for clicks its store couldn’t convert. We fixed the ads and the store together. Monthly sales grew 7x.

  • Store conversion rate up by more than half.
  • Instagram now drives most of its online sales.
Sources: Shopify, October 2024 vs October 2025
OCP Medical Center Paid MediaAI Search

Case study: OCP Medical Center, Medical center, Dubai

Medical center, Dubai 500K+

A Dubai medical center needed patients every month, not occasional spikes. Google, Meta and SEO together delivered 500K+ leads in two years.

  • 25 to 30% of leads converted.
  • A partnership running across multiple projects.
ISTD Paid Media

Case study: ISTD, 50-year-old institution

50-year-old institution 3K+

A 50-year-old institution wanted admissions, not form fills. We delivered 3K+ qualified leads, each one measured against admissions revenue.

  • Lead quality tracked through to enrolment.
  • Judged on admissions, not lead volume.
JIET Paid MediaFunnel

Case study: JIET, Engineering institute, Jodhpur

Engineering institute, Jodhpur 2K+

An engineering institute needed every admissions cycle to fill. We built a funnel that delivers 2K+ qualified leads, cycle after cycle.

  • Cost per lead down 40%.
  • Built for admissions, not vanity numbers.
Meteamo Paid MediaFunnel

Case study: Meteamo, Handcrafted bags

Handcrafted bags 6x

A handcrafted bag label, made in India, launched from zero. We took it to a steady monthly run rate at 6x ROAS.

  • Every rupee traced to an order.
  • Sling bags, totes and clutches for women.
DaVinci Gourmet Paid Media

Case study: DaVinci Gourmet, Coffee syrups, Europe

Coffee syrups, Europe 13M+

A global coffee-syrup brand wanted Europe to know its name. One awareness campaign put it in front of 13M+ people.

  • Tens of millions of impressions across Europe.
  • Awareness built where its buyers live.
Simplelife Mobility AI Search

Case study: Simplelife Mobility, Mobility aids, UK

Mobility aids, UK PAGE 1

A UK mobility brand needed to be found by people searching for what it sells. Our SEO put it on page 1 of Google.

  • Page 1 for its core search terms.
  • Across the United Kingdom.
Murray’s Chemist AI Search

Case study: Murray’s Chemist, Pharmacy group, UK

Pharmacy group, UK NDA

We ran an SEO programme to grow organic search traffic for a UK pharmacy group. The results stay between us and the client.

  • Organic search growth, United Kingdom.
  • Figures confidential at the client’s request.
SBI Life Paid Media

Case study: SBI Life, Life insurance

Life insurance NDA

Lead generation for one of India’s largest life insurers, judged on cost per lead and conversion to policy. The figures stay confidential.

  • Measured on lead quality, not volume.
  • Figures confidential at the client’s request.
Republic of Zoofari FunnelPaid Media

Case study: Republic of Zoofari, Live event

Live event +18%

An event needed tickets sold, not videos watched. Our video retargeting funnel converted 18% better than cold audiences.

  • Retargeting built around likely ticket buyers.
  • Funnel and paid media run together.
Air India SATS Video

Case study: Air India SATS, Airport services

Airport services NDA

Corporate films for one of India’s leading airport services companies, used across its key business functions. We’re grateful they trusted us.

  • Films used across key business functions.
  • Details confidential at the client’s request.
$400M+REVENUE GENERATED FOR CLIENTS
100+BRANDS, FIVE MARKETS
DECADE+OF RESULTS
5MARKETS: US · UK · EU · UAE · INDIA
01ab.search

AI SEARCH

Get into the answer. Then get picked. More buying starts with a question typed into ChatGPT, Gemini, Perplexity or Google AI than with a search box. Whoever those answers name gets the customer. We make that you, and we make it stick. SEO, AEO, GEO, AI shopping feeds, entity authority. One practice, because the machine does not care which acronym you used. ChatGPTGeminiPerplexityGoogle AI ModeGoogle AI OverviewsClaudeMicrosoft CopilotGrokMeta AIGoogle SearchBingChatGPT ShoppingMerchant Center Mahajan Electronics: AI search grew from zero to a seven-figure sales channel · Simplelife Mobility: page 1 across the UK · TalentGum: domain authority tripled
02ab.paid

PAID MEDIA

Buy the moment, not the impression. Google, Meta, YouTube, TikTok, Snapchat, LinkedIn, Amazon, Taboola, and ads inside ChatGPT. The platforms run the bidding now and we do not pretend to beat them. We feed them cleaner data, sharper creative and a tighter account, and we put the budget where the decision is being made that week, not where the dashboard looked good last quarter. Google AdsMetaYouTubeTikTokSnapchatLinkedInAmazon AdsTaboolaChatGPT AdsMicrosoft AdsPinterestRedditApple Search AdsProgrammatic / DV360Performance MaxAdvantage+ 8PM by Radico Khaitan: 750K+ installs at 80%+ lower cost · LPU: 70% lower cost per lead
03ab.funnel

FUNNEL

Everything between the answer and the order. Most budgets leak after the click. Tracking breaks on iPhone and Safari, the store does not convert, nobody follows up. We rebuild the tracking, the landing pages, the Shopify store, the WhatsApp and email flows that close and bring people back. This is the work that keeps paying after the campaign ends, because the data and the customers stay with you. CROLanding pagesA/B testingShopifyWordPressCheckout optimisationGA4Server-side trackingConversions APIWhatsApp flowsEmail and SMSCRM to platformCall-only funnelsLead qualification Niramaya Soul: 10x+ monthly revenue · Sonalika / Solis: +50% conversion · Soni Cosmetics: 7x monthly sales
04ab.pr

DIGITAL PR

Earn the evidence the machines believe. AI does not trust your website. It trusts what everyone else says about you: the publications a cautious buyer, and a model, would check. We place you in Forbes, Outlook, Business Standard, Hindustan Times, Digital Journal, Fox and the trade press that matters in your category, through editors we have published with before, so the machine has a reason to pick you when nobody types your name. ForbesOutlookBusiness StandardHindustan TimesDigital JournalFoxNational pressTrade pressReview sitesComparison pages TalentGum: domain authority tripled on the back of PR + SEO
What we do

Four practices for owning the decision

Most clients start with AI Search and add the rest once the Share of Decision moves. One system, one report, one senior across all four.

MEASURE YOURShare of Decision
How it runs

ONE LOOP.
EVERY MONTH.
One number.

We measure your Share of Decision before we touch anything: 100 real buyer prompts, four engines, many runs, from your market. Then the four practices move it, and the same prompt set is rerun every month so you watch one yardstick move. The measuring is done by our own agents. The judgment, and the call with you, is done by a senior who has run budgets of every size.

REPORTED ASA range, never a rank
SOURCE OF TRUTHYour revenue, not a dashboard
CADENCEWeekly moves, monthly rerun
  1. 01 Measure 100 prompts × 4 engines · Share of Decision
  2. 02 Enter the answer AI Search
  3. 03 Buy the moment Paid Media
  4. 04 Close the order Funnel
  5. 05 Earn the evidence Digital PR
  6. 06 Report one number Monthly, the same yardstick

IN THEIR words.

THEY TOOK A CHANCE ON US. THE WORK IS THE INTRODUCTION.
“We went from a single-market Meta presence to a genuinely global acquisition engine.”
Saunak GhoshCEO, TALENTGUM
“AB Media rebuilt our entire lead funnel around WhatsApp and it changed the business.”
Subhayu RoyCEO, NIRAMAYA SOUL
“We didn’t need more traffic, we needed our existing traffic to convert.”
Ravindra NegiMARKETING SPECIALIST, SONALIKA / SOLIS
“Our Performance Max returns now run more than 27x the industry norm, and our cost per conversion is down 40%. For a legacy retail brand like ours, that’s a real shift.”
Manas MahajanFOUNDER, MAHAJAN ELECTRONICS

Trending now

All articles
Article What is Google My Business? Now Google Business Profile Article 10 Instagram Myths: Debunking Rumors About the Algorithm Article Guide to Marketing through Facebook for Business
TERMSEvery engagement starts with an audit, and is scoped in writing.
OWNERSHIPEverything we build belongs to you.
PEOPLEEvery account is led by a senior who has run budgets of every size.

WHERE WE WORK

LOCAL TIME, LIVE

This is the decade the machines started choosing. Make sure they choose you.

Measure your Share of Decision grow@abmediaco.com