THE CUSTOMER ASKED CHATGPT. THE MACHINE ANSWERED. Was it you?
More of your customers now ask ChatGPT or Google's AI what to buy, and they act on the three names that come back. Akshit Bhasin founded AB Media Co more than ten years ago on one rule: count revenue, not activity. 100+ brands and ₹3,300 Cr+ in revenue generated for them later, we still start every engagement by measuring your Share of Decision: how often the buyer, or the machine buying for them, picks you. Then our AI SEO gets you into those answers and our performance marketing buys the moment after.
The most important sentence in your marketing is one you will never read. It is written in about two seconds, by a model, after someone asks what to buy. It names three brands, maybe four. Then it is gone. Nobody clicked. Nobody scrolled. The decision was made, and most of your market was never in the room. For twenty years marketing fought over the click. More and more, the click now comes after the choice, if it comes at all. We watched it happen inside our clients' data, and we rebuilt AB Media Co around it. We work the whole path, from the question to the order, we test relentlessly, and we count one thing: how often the decision was yours.
In 2024, AI assistants sent this electronics retailer zero sales. Today, AI search is a seven-figure sales channel for it.
We got an interactive display brand 500+ links from the publications buyers and AI engines trust, then turned that authority into search visibility.
A kids’ learning brand went from one market on Meta to a global acquisition engine. Customer acquisition up 40x in 18 months.
A telemedicine and lab testing brand swapped its lead forms for WhatsApp conversations. Monthly revenue grew more than 10x, and every lead got cheaper.
Radico Khaitan wanted 8PM’s app in more hands. We rebuilt the install campaigns and took it past 750K downloads.
Lovely Professional University wanted students talking to counsellors, not waiting in form queues. Call-only campaigns cut cost per lead by 70%.
A founder-led brand couldn’t hold 1x ROAS in slow months. We rebuilt the tracking and funnel underneath. Peak months now run at 6x.
India’s tractor giant didn’t need more traffic. It needed the visitors it already had to become buyers. Conversion rate up 50%.
A growing beauty brand was paying for clicks its store couldn’t convert. We fixed the ads and the store together. Monthly sales grew 7x.
A Dubai medical center needed patients every month, not occasional spikes. Google, Meta and AI SEO together delivered 500K+ leads in two years.
A 50-year-old institution wanted admissions, not form fills. We delivered 3K+ qualified leads, each one measured against admissions revenue.
An engineering institute needed every admissions cycle to fill. We built a funnel that delivers 2K+ qualified leads, cycle after cycle.
A handcrafted bag label, made in India, launched from zero. We took it to a steady monthly run rate at 6x ROAS.
A global coffee-syrup brand wanted Europe to know its name. One awareness campaign put it in front of 13M+ people.
A UK mobility brand needed to be found by people searching for what it sells. Our AI SEO put it on page 1 of Google.
We ran an AI SEO programme to grow organic search traffic for a UK pharmacy group. The results stay between us and the client.
Lead generation for one of India’s largest life insurers, judged on cost per lead and conversion to policy. The figures stay confidential.
An event needed tickets sold, not videos watched. Our video retargeting funnel converted 18% better than cold audiences.
Corporate films for one of India’s leading airport services companies, used across its key business functions. We’re grateful they trusted us.
Most of our clients start with AI SEO, because that is where more of the choosing happens now, and add performance marketing once their Share of Decision starts to climb: how often the buyer, or the machine buying for them, picks you. Funnel work sits under your ads and digital PR sits under your AI SEO. Mahajan Electronics shows the whole path. In 2024, AI assistants sent it zero sales. Today AI search is a seven-figure sales channel for it. Its Performance Max returns run about 27x the industry norm, and the reason is the order we did the work in: years of AI SEO built a warm audience the ads now retarget. That does not happen on day one. As Akshit Bhasin says, there is "no magic wand", and we would rather earn 27x over years than promise it in a month. It took relentless testing on one account, which is how AB Media Co works on every account.
MEASURE YOURShare of DecisionBefore we touch anything, we measure your Share of Decision: how often the buyer, or the machine buying for them, picks you. We build it from 100 real buyer prompts from your market, run through four engines, and we report it as a range rather than a single rank, because AI answers change from one run to the next. We rerun the same prompt set monthly and read it beside Search Console's Generative AI performance report, which shows your impressions in AI Overviews and AI Mode, and beside your sales data. Software does the running. A senior from our team reads the result with you and decides what to change first. As Akshit Bhasin puts it, "Every number on the site must be real and attributable." We hold your monthly report to the same rule. Your first look at it is a free mini audit.
“We went from a single-market Meta presence to a genuinely global acquisition engine.”
“AB Media rebuilt our entire lead funnel around WhatsApp and it changed the business.”
“We didn’t need more traffic, we needed our existing traffic to convert.”
“Our Performance Max returns now run more than 27x the industry norm, and our cost per conversion is down 40%. For a legacy retail brand like ours, that’s a real shift.”
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