PERFORMANCE MARKETING AGENCY IN DELHI AND GOOGLE ADS AGENCY IN DELHI NCR

DELHI DOESN’T NEED MORE LEADS. It needs real ones.

Comparing a performance marketing agency in Delhi with a Google Ads agency in Delhi or a PPC agency in Delhi? I’m the founder of AB Media Co, Akshit Bhasin, and this page walks you through what good performance marketing in Delhi NCR should look like before you sign anything.

DELHI, LIVEGOOGLE ADS
An ecommerce brand’s Performance Max returns run about 27x the industry norm, because years of AI SEO built a warm audience first.
PMAX ROAS VS INDUSTRY NORM27x
ECOMMERCE BRAND · GOOGLE ADS
THE BRANDS THAT TRUSTED US 100+ brands, over a decade
Sonalika / Solis
Air India SATS
Adobe
TATA Tele Business Services
ICRA
Birlasoft
SBI Life
Radico Khaitan
Lovely Professional University
Hero
TalentGum
ISKCON
Niramaya Soul
DaVinci Gourmet
ISTD
Juhi Nanda
Soni Cosmetics
Hotel Sunstar Group
United Coffee House
Republic of Zoofari
Onyx Neo
Simplelife Mobility
OCP Medical Center
Murray’s Chemist
Azza Fencing
Maska Mein Chaska
Gustora
Arohul
JIET
Akshit BhasinFOUNDER, AB MEDIA CO LINKEDIN ↗

PERFORMANCE MARKETING IN DELHI starts with the leads you already paid for.

Has someone already sold you performance marketing that didn’t work?

If you run a business in Delhi NCR, it’s likely. You paid a year of fees, got a dashboard full of leads, and your sales team stopped picking up the phone.

That’s usually when people start looking for a performance marketing agency in Delhi that will be straight with them.

Here’s what you’ll likely find when you open the account. The conversion tracking was never set up, so Google and Meta optimized for cheap form fills.

The agency reported cost per lead, because cost per customer looked worse. In Delhi NCR real estate, competitors might even flood your forms with junk.

The dashboard says it’s working. Your sales register says it isn’t.

That’s where performance marketing services in Delhi should start. AB Media Co checks what Google and Meta are learning from before any fresh spend.

You own the accounts, on your card. And you agree one metric up front, like cost per lead or ROI from your CRM or your store.

Want a result? An ecommerce brand my team works with sees Performance Max returns of about 27x the industry norm.

Those returns took years, not months. It came from years of AI SEO, which built a warm audience for Google and Meta to find.

AB Media Co is based in Gurgaon, at WeWork Forum in DLF Cyber City, and there’s no separate Delhi office.

Most meetings with Delhi brands happen on video calls, and each engagement starts with a free mini audit of your performance marketing accounts.

THE DELHI NCR PERFORMANCE MARKETING MARKET, four facts for your plan.

DELHI, INDIA

Delhi NCR is one of the most crowded ad markets in India, and it’s really three markets under three sets of rules. Use these four facts to plan your performance marketing services in Delhi, whoever runs your PPC and Meta ads.

01

One metro, three property regulators

Section 11(2) of the RERA Act says each project ad must show the regulator’s website address and the project’s registration number. Across Delhi NCR that means Delhi RERA for Delhi, Haryana RERA for Gurgaon and UP RERA for Noida, so your property ads need the right details per state.

SOURCE: RERA Act Section 11(2), via LiveLaw, Mar 2024

02

Lead generation here attracts junk

Advertisers in Delhi NCR real estate report forms flooded with fake leads. That’s why each lead generation campaign in your performance marketing plan needs qualifying questions and outcome feedback from day one.

SOURCE: Reddit, r/FacebookAds

03

Finance ads need verification first

Financial services advertisers in India need Google’s financial services verification before their ads run, and Meta asks for SEBI registration on investment ads. Sort the paperwork before launch, or your campaigns stall at review.

SOURCE: Google Ads policy help

04

Consent rules are tightening

The main consent duties under India’s Digital Personal Data Protection Rules apply from May 2027. Your lead forms, and the customer lists you upload for targeting, will need clear and separate consent, so build it in while it’s cheap to change.

SOURCE: PIB, DPDP Rules 2025

OUR PERFORMANCE MARKETING SERVICES in Delhi.

THE FULL PERFORMANCE MARKETING PRACTICE →
  1. 01

    Google Ads and pay per click management, tracked on one metric

    Our PPC management services in Delhi, like all performance marketing services in Delhi, start with one metric you choose: cost per lead (CPL), ROAS, ROI or CAC. The team reads your search terms report first, because that’s where most pay per click budgets leak.

  2. 02

    Meta ads, Facebook ads and Instagram ads that reach customers

    As a Meta ads agency in Delhi, or a Facebook ads agency in Delhi when your plan is Facebook-first, AB Media Co creates ads that filter as well as attract. Higher-intent forms help the platform learn what a good lead looks like.

  3. 03

    Performance marketing split across Delhi NCR

    You get separate campaigns or location groups for Delhi, Gurgaon, Noida, Ghaziabad and Faridabad where delivery or regulation differ. Areas like South Delhi get tight targeting when that’s where your customers are.

  4. 04

    Click-to-WhatsApp and call campaigns

    Click-to-WhatsApp ads and call campaigns help with lead generation where a conversation closes the sale. Each outcome gets tagged and sent back to the platforms as conversions.

  5. 05

    Conversion tracking for performance marketing that tells the truth

    Pixel, Conversions API, offline conversions and consent show the platforms which clicks became customers. No PPC agency in Delhi can improve your ROI if the conversion data is wrong.

  6. 06

    Performance Max and YouTube ads for brands that sell online

    For ecommerce brands, Performance Max and YouTube ads use your product feed and sales data. You see less of why Google spends where it does, so the team watches the channel reports closely.

  7. 07

    Performance marketing accounts you own

    Each performance marketing service in Delhi runs in your own Business Manager and Google Ads account, on your card. Full admin access stays with you.

PERFORMANCE MARKETING WORK that backs this up.

All work

Of the 100+ brands my team has worked with, these two show performance marketing at scale in very different markets. For 8PM, the team rebuilt Radico Khaitan’s app install campaigns and took downloads past 750K, with cost per install down more than 80%. For LPU, call-only campaigns put students on the phone with counselors and cut cost per lead by 70%.

8PM by Radico Khaitan Paid Media

Case study: 8PM by Radico Khaitan, Spirits

Spirits 750K+

Radico Khaitan wanted 8PM’s app in more hands. We rebuilt the install campaigns and took it past 750K downloads.

  • Cost per install down 80%+, and 92% on Android.
  • Campaign structure rebuilt from the ground up.
LPU Paid Media

Case study: LPU, University

University −70%

Lovely Professional University wanted students talking to counsellors, not waiting in form queues. Call-only campaigns cut cost per lead by 70%.

  • Inbound call volume tripled.
  • Students on the phone with a counsellor, not a form.
TERMSEvery engagement starts with an audit, and is scoped in writing.
OWNERSHIPEverything we build belongs to you.
PEOPLEEvery account is led by a senior who has run budgets of every size.

PERFORMANCE MARKETING AGENCY IN DELHI: what business owners ask me.

REAL QUESTIONS, ANSWERED PROPERLY

Which is the best performance marketing agency in Delhi?

The best performance marketing agency in Delhi for you agrees on a metric before it starts, gives you the ad accounts and explains its changes simply.

No top ten list will tell you which agency does this.

People search for “best performance marketing agency in delhi ncr”, “top performance marketing agency in delhi”, “best ppc company in delhi” and “best performance marketing agency in south delhi”. Most of them end up reading a list.

But the worry behind that search makes sense. You might already have paid for performance marketing with little to show.

That’s why you should test even the best performance marketing company in Delhi by reputation.

Ask anyone selling performance marketing services for a result from a business like yours, with the timeframe and how it was tracked.

Find out who will manage your account, and talk to that person.

Check how conversions and ad results connect to your CRM, and what happens to your accounts if you leave.

A good agency answers with specifics and some caution. Weak answers promise ROAS and lead counts.

I recommend the performance marketing company in Delhi that shows its changes and the reasons, even when a rival promises more.

What is performance marketing, and what does a performance marketing agency in Delhi do?

Performance marketing is paid advertising you track on a result you can check, like a qualified lead, a sale or ROI.

A performance marketing agency in Delhi runs your Google Ads, Meta ads, YouTube ads and LinkedIn ads, and it’s paid to improve that result. PPC, or pay per click, is the same job by another name, and so is a performance marketing company in Delhi.

People search for “what is performance marketing”, “what is a performance marketing agency” and “how does performance marketing work”. Here’s how a good week of performance marketing looks.

The agency checks your conversion tracking, because each bidding decision depends on it.

It reviews your search terms and blocks the wrong ones with negative keywords.

It refreshes your Meta creative before people get bored of it.

It moves budget toward campaigns that bring qualified leads, and away from cheap noise.

Then it explains the changes to you, instead of sending a PDF of impressions.

The catch? Performance marketing can’t fix a weak landing page or slow follow-up on its own.

Performance marketing vs digital marketing: is a Google Ads agency in Delhi the same thing?

Not quite, and the difference is how you track the results.

A digital marketing agency usually sells a menu: AI SEO, social posts, websites and ads. A Google Ads agency in Delhi, or a performance marketing company in Delhi, is paid to improve one metric, like cost per lead, ROAS or ROI.

People search for “performance marketing vs digital marketing”, and Delhi results mix both kinds of firm on one page. This is why the lists look so muddled.

A digital marketing agency might report reach, followers and posts delivered.

Performance marketing reports what the ads produced: leads that became customers, orders, and the cost of each.

If a proposal can’t name the metric you’ll track, it isn’t performance marketing, whatever the firm calls itself.

The downside of a pure Google Ads shop? It can be sharp inside the account but blind to your website and sales follow-up, where a lot of paid leads die.

AB Media Co runs performance marketing and AI SEO together, and you can use the same metric for both.

How much do performance marketing services in Delhi cost?

Performance marketing services in Delhi cost you three things: the agency’s fee, your ad spend and 18% GST on that spend.

Which one do first-time advertisers forget? Usually the GST.

People search for “digital marketing cost in delhi” and “minimum budget for google ads in india”, and the answers swing wildly. Your target cost per lead sets the true minimum, not the platform.

Published Indian guides put performance marketing fees from about ₹50K to ₹300K a month plus 10 to 20% of ad spend.

Those figures are other agencies’ claims, so treat each one as a rough band.

Let’s say you run a dental clinic in Lajpat Nagar. You need far less performance marketing than a builder launching three projects across Delhi NCR.

Also check what sits inside the performance marketing price. Is the tracking fixed, and is creative included?

On GST, Google India invoices 18% on your spend. Add your GSTIN to the account and you can usually claim it back.

Each AB Media Co engagement opens with a free mini audit. The full audit costs ₹30,000, adjusted against your first month’s fee, and your spend stays on your own card.

How long does Google Ads take to work for a Delhi business?

You’ll see clicks within days, but judge your performance marketing on qualified leads or sales only after six to eight weeks.

That timeline is my own rule of thumb, and no platform promises it. A sale that takes weeks to close needs a longer wait.

People search for “how long does google ads take to work”, and there are two parts to the answer.

Going live is quick. Google says most ads get reviewed within one business day.

Learning takes longer. Meta says an ad set needs roughly 50 optimization events in a week to leave its learning phase.

Google’s automated bidding also wants a steady flow of conversions before it settles down. When your budget buys only a few leads a week, Google and Meta are still guessing.

Your sales cycle matters as well. A Delhi property customer might take a month to book a site visit.

Your ads can help long before the sale reaches your books, so track each stage in between as a conversion.

Any good performance marketing company in Delhi should also tell you to wait for two months of accurate data before you decide.

Google Ads vs Meta ads: which is better for Delhi NCR businesses?

Neither wins on its own, so begin where people already want what you sell.

Google catches people already searching for what you sell. Meta ads on Facebook and Instagram find people before they start looking.

People search for “google ads vs meta ads” more than almost any other performance marketing question.

For example, if people already search for your clinic, coaching center or repair service, start with Google Search. The intent is high and you can track it within weeks.

But if people don’t know to search for it yet, like a D2C product or a property launch, Meta is usually where demand gets created.

You’ll likely end up using both, because they feed each other. Someone sees you on Instagram and later clicks your search ad.

If you judge each platform on its own, Meta looks weak and Google looks brilliant, and you cut the wrong one.

A common mistake is a small budget split down the middle from day one. Neither platform gets enough data to learn, and your performance marketing stalls.

Begin on the platform your customers already use, prove the ROI there, and then add the second one.

Should I hire a Google Ads freelancer in Delhi or a PPC agency in Delhi?

Your budget and the number of platforms you run should decide this.

A strong freelancer is often right for one channel and a modest budget. A PPC agency in Delhi makes sense when tracking, creative and several platforms must work together.

People search for “google ads freelancer in delhi”, “google ads expert in delhi”, “ppc agency in delhi ncr” and “pay per click company in delhi”.

With a freelancer, you talk straight to the person doing the work, and you pay less. The weak spot is depth.

Can one person master Google, Meta, tracking, creative and WhatsApp flows at once? Rarely. And if they get busy before Diwali, this hurts your season.

A performance marketing agency brings a team, but you might pay senior prices for junior work.

You can ask a freelancer, a PPC company in Delhi or the best Google Ads agency in Delhi NCR the same three questions, and use them on anyone selling PPC services in Delhi. Are the accounts mine? Where will my ROI numbers come from? What will you do in the first 30 days?

I’d pick the person or team who walks you through what they changed and why, whatever their title.

Competitors are feeding us fake leads in Delhi NCR real estate. What can we do?

You can’t stop someone typing junk into a form, but you can make junk expensive to send and invisible to the algorithm.

People search for “digital marketing agency for real estate in delhi ncr”, “lead generation companies in delhi ncr” and “google ads for real estate”, and this category is brutal.

Advertisers in Delhi NCR real estate report forms flooded with fake submissions. If Meta counts each form fill as success, it goes looking for more.

Here’s the fix I’d use. Use a higher-intent form with a question on budget or timeline, and verify phone numbers.

Also connect leads to your CRM, mark which became site visits and bookings, and send those outcomes back to Meta as conversions. This helps it learn what a customer looks like.

Compliance matters here as well. Under Section 11(2) of the RERA Act, each project ad must show the regulator’s website and the registration number.

A project in Delhi, Gurgaon or Noida carries different details, so your performance marketing needs separate creative per state.

Where forms stay full of junk, move the conversation to WhatsApp or a call. This also gives your performance marketing a signal that’s harder to fake.

Can a PPC company in Delhi run Google Ads for loans, insurance or investments?

Yes, but only after verification.

Google requires financial services verification in India before most finance ads run, and Meta asks for SEBI registration on investment ads.

Any PPC company in Delhi that promises a launch next week without asking for your license is setting you up for rejected ads.

A common mistake is building creative first. Your ads then sit in review while someone hunts for the right registration document.

Here’s how I’d plan your finance performance marketing. Collect your RBI, SEBI or IRDAI details before any creative is built, and complete verification on the advertiser account.

Write ads that state terms simply, without promising returns. Send traffic to a landing page that shows who you are, your registration and your grievance contact.

Lead quality matters even more in finance performance marketing. A loan lead without documents costs your sales team an hour.

Use qualifying questions, and feed approved applications back as the conversion that counts.

The downside is speed. This adds a week or two at the start, and it can save you months of rejected ads.

Should Delhi, Gurgaon and Noida run as separate campaigns?

Often, yes.

Delhi NCR looks like one market on a map, but customers, delivery areas and property regulators differ across it. One big radius hides which areas actually buy.

You can use Google Ads to reach people located in an area, or people who have shown interest in it. Google recommends the broader “presence or interest” setting on Search as a best practice.

But a clinic in South Delhi serving walk-in patients might do better reaching people who are physically nearby.

What do I check first? Your own data. Which pin codes do your best customers come from, and where can you deliver?

Then split your performance marketing campaigns for Delhi, Gurgaon, Noida, Ghaziabad and Faridabad only where cost per lead or conversion rates differ enough to need their own budgets.

A common mistake is twenty tiny campaigns, one per locality, with too little data in each.

For property, splitting is close to mandatory, because the RERA details in each ad change by state.

Split Delhi NCR by where your customers come from, not by what the map suggests. This is where any performance marketing company in Delhi should start.

What are the Google Ads mistakes to avoid in Delhi?

The biggest mistake isn’t a setting. It’s tracking your account on the wrong metric.

People search for “google ads mistakes to avoid”, and here’s a short list for India.

Your conversion tracking is broken, so Google counts page views as conversions instead of leads.

You use broad match keywords with no negatives, so you pay for job seekers, students and people who want free versions of what you sell.

You run one campaign and one landing page for each service you offer, so nothing is relevant enough to win the auction cheaply.

For example, you target all of Delhi NCR when you only deliver to part of it.

You judge on cost per lead without checking which leads became customers.

None of these need a bigger pay per click budget. They need a performance marketing company in Delhi that looks closely at your account before it asks for more spend.

Want to check yourself first? Open the search terms report for the last 30 days and count the terms you’d never want to pay for.

If that count surprises you, fix what the platform learns from before you give it more money.

MORE FROM AB MEDIA CO

  1. RERA Act Section 11(2) on registration details in advertisements: LiveLaw, 21 March 2024 Source
  2. Delhi NCR real estate fake leads: Reddit r/FacebookAds Source
  3. Financial services verification: Google Ads policy help Source
  4. DPDP Rules 2025: Press Information Bureau Source
  5. Location targeting, presence or interest: Google Ads help Source
  6. GST and TDS on Google Ads: Google Ads Help Source
  7. Performance marketing agency fees: Upgrowth Source

WHERE WE WORK

INDIA · IST

ALSO WITH BRANDS IN Noida · Hyderabad · Chennai · Kolkata · Pune · Ahmedabad

This is the decade the machines started choosing. Make sure they choose you.