GENERATIVE ENGINE OPTIMIZATION AND GEO SERVICES THAT GET YOUR BRAND NAMED IN CHATGPT, GEMINI AND PERPLEXITY

Generative engine optimization, or GEO, is the work of getting your brand named when ChatGPT, Gemini or Perplexity writes a recommendation.

A generative tool does not give your customer ten links. It writes a short answer and puts a few brands in it. GEO works on the reasons a brand makes that short list, and most of those reasons live on other websites: press coverage, review sites, comparison pages, trade publications. Your own site has to support the claim, but it cannot make the claim alone.

At AB Media Co we run GEO as digital PR inside our AI SEO. We map the websites the answers lean on, get you described on them, keep your facts identical everywhere and track the result with prompt runs.

We care whether you get named and whether that turns into orders, so we report mentions beside sales from AI assistants in GA4, and never a clippings count on its own.

AB Media Co, because we treat GEO as a reputation job with a revenue number on it.

Akshit Bhasin founded us more than ten years ago, and we have worked with 100+ brands, with ₹3,300 Cr+ in revenue generated for clients and ₹100 Cr+ in ad spend managed. We do not stop at the placement. We follow it through to whether AI tools start naming you and whether orders follow.

PR and AI SEO sit in one team here. The people who pitch a story can see which pages it should point to, and the people who write those pages can see which sites the answers cite. A senior person sits on every account.

Our results are on this page: 500+ links for an interactive display brand, and an ecommerce brand that moved from zero AI sales in 2024 to a seven-figure AI search channel.

The free mini audit is the fair way to test all of this.

They include a citation source map, earned stories, labeled sponsored features, work on reviews and comparison pages, one version of your brand facts, pages that hold up under checking, and monthly prompt runs.

The source map is where we start, because it tells us which websites the answers lean on for your category. That list becomes the plan.

The PR work follows it. Our team pitches stories to those sites when you have real news, and places sponsored features with a clear label when you want reach. Editors decide what they run, so we do not promise a named publication.

The site work supports it. Your pages have to be readable by AI crawlers and answer first, or the mention points at nothing useful.

Last comes the reporting: the same prompts rerun each month, mentions logged by tool, and your Share of Decision on top, read beside your sales data.

They are closely related, and GEO is the part most dependent on other people’s websites.

AI search describes where your customer is asking: Google’s AI features, ChatGPT, Gemini, Perplexity. AI SEO is the full practice we run so you rank on Google and get named in those answers. AEO works on your pages so one of them gets quoted. GEO works on your reputation so the tool is willing to put your brand in its recommendation.

Why separate them at all if the foundation is shared? Because the budget goes to different places. AEO money mostly goes into rewriting your own pages. GEO money mostly goes into what gets said about you elsewhere, which is slower and lasts longer.

You never buy them as separate programs. AB Media Co runs one plan, and the citation source map tells us how much of it should be digital PR. All of it reads up into one Share of Decision.

Because a recommendation needs a second opinion, and digital PR is how that second opinion gets written.

The evidence we plan around points one way. Ahrefs found branded web mentions far ahead of backlinks in their correlation with AI Overview visibility, and Muck Rack found earned media behind 84% of the links AI tools cited. Neither study proves cause, but both tell us where to spend.

We do not start from a media list. We start from the citation source map, so each pitch targets a site the answers already use for your category. We also write the story for the sentence we want repeated: what you do, who you do it for and what makes you different, stated plainly enough for a model to summarize.

Then we connect it back. The mention points at a page that answers first and reads without JavaScript. That join between PR and AI SEO is where we are strongest.

We find out whose word those tools are taking, then get your brand onto those sites with facts the tools can repeat. Nobody can switch a mention on directly, so this is the route we work.

Our team starts with prompts, not your brand name. We ask the way a buyer asks, across all three tools and Google’s AI, and log who is named and what is cited. A site that matters in Perplexity may not matter in Gemini, and your plan reflects that.

A competitor might appear on a comparison page that has never heard of you, or in a trade publication that would run your story if you had news. We work those in order of how often each site is cited.

Meanwhile we remove reasons to doubt you, so your facts read the same everywhere. We rerun the same prompts monthly, and when a new source starts appearing in the answers, it goes onto the map.

They can add reach and a clear description of your brand, and we use them for that, labeled as sponsored every time. They are not a substitute for earned coverage.

The Muck Rack figure of 84% earned media behind AI citations is why earned stories come first in our plans. A paid placement never appears as earned in a pitch or a report from us.

So when does a sponsored feature make sense? It makes sense when you have no news at the moment, when you have a launch to explain, or when a site on your source map takes labeled features. We write it to inform, with the same plain facts that appear everywhere else, and we report it as what it is.

We will not promise that any placement changes an answer. We can show you which sites the answers cite, what we placed there, and whether mentions moved in the next rounds of prompt runs.

We measure it with prompt runs for mentions, GA4 for sales and Search Console for the Google side, then read all three together.

Prompt runs carry the weight, because ChatGPT, Gemini and Perplexity have no Google report. We run 100 real buyer prompts from your market each month, across four AI tools, and report how often you are named as a range. We log the sources cited too, so you see which placements are being picked up.

Search Console’s AI report covers impressions in AI Overviews and AI Mode. GA4 shows sessions and sales by source, such as chatgpt.com and perplexity.ai.

These numbers will not always agree, and we do not force them to. As Akshit Bhasin says, “book numbers and experiential numbers can be different, both should be plausible.” A rising mention range with flat sales tells us something different from the reverse, and we act on each.

All of it feeds your Share of Decision, which we report above the rest.

It takes longer than any other part of AI SEO, because it depends on what other people publish, and we cannot guarantee a mention, since nobody controls what these tools write.

What we commit to is a 30 to 50% rise in AI search impressions within 90 days, measured in your own Search Console, with mentions across ChatGPT, Gemini and Perplexity tracked beside it. As Akshit Bhasin says, “no magic wand, and we don’t want quarrels.”

In the first month we finish the source map and clean up your brand facts. In months two and three the first stories and features go out, while technical fixes and page openings move Google’s AI impressions. From month four we read the prompt runs to see which sites are being picked up, and we put more effort there.

The slow part is the hardest to copy, and in our experience it is what keeps a brand in the answer.

You begin with a free mini audit. The complete audit costs ₹30,000 to ₹80,000 depending on your catalog and website size, and we adjust it against your first month.

The monthly GEO work is set after the audit, because its size depends on your citation source map. If you already appear on half the sites that matter, the plan is shorter. If you appear on none, it takes more stories and more time. Whether you have news to work with also changes the mix between earned stories and sponsored features.

We do not sell GEO by the number of press releases or backlinks, since those are inputs and you are paying to be named.

Everything we build stays with you, including the citation source map and the prompt set. Because we read results from your sales data, you can weigh the PR spend against orders and not against a folder of clippings.