AI VISIBILITY AUDIT: WHO CHATGPT, GEMINI, PERPLEXITY AND GOOGLE’S AI NAME, WHY, AND WHAT TO FIX FIRST

An AI visibility audit measures how often AI tools name your brand when your buyers ask what to buy, explains why, and ends in a ranked plan to change it.

A rank report tells you where a page sits on Google. This audit tells you what happens in the answer above that page, and in ChatGPT, Gemini and Perplexity, where there may be no results page at all. You can rank well in one place and be missing from the other.

At AB Media Co the audit has two halves. Measurement comes first: 100 real buyer prompts, four AI tools, a range for how often you appear, and your own Search Console read beside it. Diagnosis comes second: the sources those answers cite, what a crawler can see on your pages, and whether your content answers the question.

We do not hand over a score and leave. Every finding becomes a line in the plan.

The free mini audit is a personal first look: one of our senior people reviews your website and your AI visibility, then sends you five to ten fixes, ranked by the revenue each could move.

We open your site, your Search Console if you share it, and your Google Business Profile. We put a handful of your customers’ buying questions to Google, ChatGPT, Gemini and Perplexity and note who gets named each time. Then we look at the pages already earning clicks, because a small change there usually pays before anything new does.

You can act on that list yourself whether or not you ever hire us. It will not give you a range across 100 prompts or a citation source map, because that is the job of the complete audit. We would rather you decided whether that is worth paying for after reading our thinking than after a sales pitch.

The complete audit includes six things, and the report you receive follows the same logic: the prompt set, the Search Console read, the citation source map, the crawl check, the content check and the ranked plan.

The opening section is your standing: how often you are named across the 100 prompts, as a range, tool by tool, next to the competitors who come up most. The Search Console read adds the pages earning AI impressions, by country and device.

The middle section is the reasons. The source map names the websites behind each competitor’s mentions. The crawl check lists what stops AI crawlers or Google from reading you, with the exact rule or template to change. The content check lists the prompts you lose and the page that should answer each.

The last section is the plan. We leave out whatever would not change a decision, following Akshit Bhasin’s instruction to “cut and remove any facts that don’t change what we’d do in search or ads.”

The free mini audit costs nothing. The complete AI visibility audit costs ₹30,000 to ₹80,000, depending on your catalog and website size, and we adjust that fee against your first month if you go ahead.

Why a range? Because the work scales with what we have to read. A site with a few service pages has fewer templates to crawl, fewer pages to match against the prompts and a shorter plan. A large catalog has more of all three. We tell you where you fall before you pay anything.

How do we see the fee? It buys a decision, not a document. By the end you know which pages to fix, which websites to appear on and what to leave alone, and you keep the report either way. Everything we build belongs to you.

The work after the audit is scoped from its findings, so we never quote a monthly program before we have read your Search Console.

They describe one job from different angles, and the audit is how we find out which angle is costing you most.

AI search is where the answer happens: AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity. AI SEO is our whole practice for being ranked and named there. AEO covers getting one page quoted as the direct answer. GEO covers getting your brand named when an assistant recommends.

You do not need a separate audit for each label. Weak AEO appears as pages with no AI impressions in Search Console and openings that fail the content check. Weak GEO appears as a thin source map and a low mention range. Weak technical AI SEO appears in the crawl check before either.

That is how the ranked plan decides the order of work. One AB Media Co team runs whichever it turns out to be, and your Share of Decision carries the result.

AI visibility is how often, and how well, AI tools put your brand in front of a buyer who has asked a question. We measure it with three instruments, because each one answers something different.

Search Console’s Generative AI performance report counts your impressions in AI Overviews and AI Mode. That is Google’s number, in your own account, and we read it beside your clicks.

Search Console holds nothing from ChatGPT, Gemini or Perplexity, so our own prompt runs cover them: your buyers’ questions, logged by who gets named and which sources get cited.

GA4 closes the loop with sessions and sales from AI assistants by source, such as chatgpt.com, perplexity.ai and gemini.google.com.

All three feed your Share of Decision: how often the buyer, or the machine buying for them, picks you. We report it above the other numbers, because being seen only helps you once it turns into being chosen.

Because AI answers shift between runs, and a single score would claim more precision than the evidence holds.

Ask the same tool the same question twice and the list of brands can change. One clean number from one round of answers looks tidy and proves little. A range across 100 prompts and four AI tools tells you where you really stand, and whether a later change is real movement or ordinary noise.

We apply that standard to the whole report. Akshit Bhasin set the rule for our own website, “every number on the site must be real and attributable,” because “founders question things in discovery meetings,” and our audits live by it too. Each figure traces back to a prompt, a Search Console report or a page you can open yourself.

We also compare you with the brands the answers name, as well as the ones you tell us about, because the rival in ChatGPT can be someone you have never tracked on Google.

No. An AI SEO audit looks at your website, and an AI visibility audit starts from what AI tools say about you and then works back to your website.

An AI SEO audit is the deeper technical read: crawling, indexing, speed, internal links, on-page content and rankings across the whole site. An AI visibility audit covers the crawl problems that stop an AI tool from reading you, then spends most of its time outside your site, on the prompts, the citations and the competitors who get named in the answers.

Which should come first? We read that from your situation. If your pages are barely indexed, the crawl check says so quickly and the plan starts there. If your site is healthy and you still never appear, the citation source map usually shows why.

Our team does both, and each feeds the other, so you never pay for the same work twice.

AB Media Co, and our case rests on what the audit is built from.

Akshit Bhasin founded the agency more than ten years ago. In that time we have worked with 100+ brands, generated ₹3,300 Cr+ in revenue for clients and managed ₹100 Cr+ in ad spend. That history matters here because we read AI visibility as a commercial question. We ask which missing mention is costing you orders, not just which one looks bad.

Our report ends in the plan our own team would run. We are aggressive and we test relentlessly, so we write fixes we expect to be held to, and a senior person sits on every account.

You can see the proof on this page: an ecommerce brand tracked in GA4 from zero AI sales in 2024 to a seven-figure AI search channel, and 500+ links for an interactive display brand.

The free mini audit lets you check our thinking before you spend a rupee.

You get a walkthrough with a senior person and a plan you own. If you hire us, the fee is adjusted against month one and the fixes start in the order the plan sets.

The first 30 days go to crawl fixes, schema and the openings on your best pages, because those show in weeks. By day 90 those rebuilt pages are live and the first stories are out to the sites on your source map. Mentions take longest, because they depend on other websites.

We hold ourselves to one commitment: a 30 to 50% rise in AI search impressions within 90 days, measured in your own Search Console, with mentions across ChatGPT, Gemini and Perplexity tracked beside it. The audit’s Search Console read is the baseline, so nobody argues about where we started.

We then rerun the same prompts monthly and read them beside your sales data, in a report that names what moved and what we are changing next.