GOOGLE ADS AGENCY IN INDIA FOR SEARCH, SHOPPING, PERFORMANCE MAX AND YOUTUBE

AB Media Co, and here is why we say so plainly.

We have run Google Ads for more than ten years, as part of ₹100 Cr+ in ad spend managed and ₹3,300 Cr+ in revenue generated for 100+ brands. A senior person on our team has usually met your account’s problem before, and that person leads from the first week.

Three habits make the difference. We give each campaign type one job, so Search, Shopping, Performance Max and YouTube stop claiming the same sale. We feed the bidding real orders and qualified leads. And we read your search terms and placements every week, then write down what we changed.

LPU’s cost per lead fell 70% on call-only campaigns, and an ecommerce brand’s Performance Max returns run about 27x the industry norm, because years of AI SEO built a warm audience the ads retarget. Not on day one.

The first discovery call is on Google Meet. Start with the free mini audit and weigh the claim against what we find.

By giving each campaign one job and enough signal to do it. A tidy account is cheaper to run and far easier to read, and both show up in your cost per order.

Here is the map we usually draw. Brand terms and proven money terms sit in exact match Search, which Google says takes priority over Performance Max on an identical query. Broader Search finds the next winners, and its search terms feed our negatives. Shopping or Performance Max sells the catalog, split by margin and stock. YouTube reaches people who have not searched yet.

We consolidate before we add anything. Campaigns that collect a handful of conversions a month cannot teach Smart Bidding much, so we merge them until each has data worth learning from.

Every campaign then gets a target built from your margin and one line in the weekly report saying what it earned. A campaign that cannot explain its budget in that line loses the budget that week.

What the account has been learning from, because that decides everything it bought afterward.

We open the conversion actions before the keywords. If a page view or a button click counts as a primary conversion, Smart Bidding has spent months finding you more of those, and no bid fix will change it. Then we compare conversions with your store or CRM for the same dates, which tells us how far the dashboard has drifted from your sales.

Next comes the money. We read search terms, Performance Max channel and placement reports, location and device splits and the change history, and we price the waste in rupees.

Last comes the outside view: what your competitors’ ads promise and where your offer beats them, or does not.

You get the findings ranked by the revenue at stake, each with its fix attached. The complete audit becomes the document our team works from.

We keep Search in front of it, block what it should not buy, and check its claims against your store.

Google Ads Help says a single Performance Max campaign can access all of Google’s inventory, Search and YouTube included. Left alone, it will happily bid on your own brand name and report those orders as wins. So our team sets brand exclusions and negative keywords at campaign level and keeps your brand and best terms in exact match Search.

Then we give it something worth learning from: verified purchases or qualified leads, a clean product feed, and separate asset groups with text, image and video for each product theme.

Each week we read the channel and placement reports and compare what it claims with what your store sold.

Done well, this compounds. An ecommerce brand we work with sees Performance Max returns of about 27x the industry norm. The reason is not a setting. Years of AI SEO built a warm audience the ads retarget, and that took time.

YouTube creates the demand your Search and Shopping campaigns later catch, so we fund it once those two are earning, and we measure it by what happens to them.

A buyer who has never heard of you rarely searches your name. A short video that opens on their problem and shows one proof can change that, and its viewers become remarketing lists for Search and Performance Max.

Here is how our team runs it. We cut several short versions around one problem and one proof, test the hooks against each other, and cap spend on each until one shows a lift.

A last-click report will undersell YouTube every time. So we watch branded search, Search conversions and new customer sales over the same weeks, and we hold out an area as a comparison where the budget allows it.

If those lines do not move inside a quarter, the money goes back to what is working.

Google Ads should bid on the result closest to your revenue that happens often enough to learn from: a purchase, a qualified lead or a connected call.

Enhanced conversions improve the measurement behind that. Google Ads Help describes them as supplementing your conversion tags with hashed first-party data, such as an email address, so conversions can be matched more accurately. We set them up on your site and your lead forms, then test that each real order appears once.

Then we close the loop for leads. Offline imports carry the sales outcome in your CRM back to the campaign that produced the lead, and bidding starts to favor the searches that become customers. ISTD’s 3K+ qualified leads were tracked to enrollment and measured against admissions revenue, and that is the standard we hold.

Everything softer, such as page views and button clicks, moves to secondary, so it stays visible in reports and out of the bidding.

Three things make up the cost: your ad spend, our work on the account, and the 18% GST on Google’s invoices.

You pay Google directly from your own card, and we add no markup on media. Google Ads Help says a GSTIN is mandatory for business accounts and should match the state on your bill-to address, or the invoice counts as issued to an unregistered customer. We check that before the first rupee spends.

Google sets no minimum that matters, because your cost per lead sets the real one. Let’s say a qualified lead is worth ₹500 to you and you want about 30 a month. That is roughly ₹15,000 a month before GST, on one Search campaign. Performance Max and YouTube wait until Search has proved its return.

Our work is sized from your account, and the way in is free. The free mini audit shows the changes worth making first. The complete ads audit then costs ₹30,000 to ₹80,000 depending on account and catalog size, and we adjust it against your first month.

The one your margin requires, first. Anything above that depends on your category, your prices and how warm your audience already is, so we set the target from your numbers before we set a budget.

Let’s say you keep 40% of each order after product and delivery cost. Your break-even ROAS is 2.5, so that is the floor, and the target sits above it by the profit you need. A brand with strong repeat orders can accept a lower first-order ROAS.

You will not hear a ROAS figure from us until we have read your account and your margins. Akshit Bhasin has a short answer for anyone who wants that number early: “no magic wand, and we don’t want quarrels.”

What we do commit to is how it gets measured. Your store or CRM sets the number, Google’s report sits beside it as a cross-check, and both appear in the weekly report.

Clicks start once your ads pass review. Cost per order or lead starts to mean something in two to four weeks, and you can plan a budget on it after about a quarter.

Here is how the first quarter runs with us. Week one repairs the conversion setup and the account structure. Weeks two to four cut the obvious waste and move budget to the terms that convert. From there we test ads, landing pages and bidding targets one at a time, because two changes at once tell you nothing.

A long sales cycle takes longer, so we track the steps before the sale, such as a qualified call. A warm audience moves faster, which is why search and ads work better under one roof at AB Media Co.

By day 90 you will know what each campaign type can deliver at your margin. An engineering institute, JIET, shows what a settled account looks like: 2K+ qualified leads cycle after cycle, cost per lead down 40%.

PPC, pay per click, is a pricing model. Google Ads is the platform where our PPC work usually starts, and it also sells formats that charge in other ways.

The label matters less than what you buy with it. When our team runs PPC on Google, the work is what this page describes: structure, feed and audit. The same craft applies on Microsoft Advertising and Amazon Ads, and our performance marketing and media buying practice covers those along with Meta, LinkedIn and ads inside ChatGPT. That practice is where our ₹100 Cr+ in managed ad spend sits.

Where do you start? If your customer already searches for what you sell, Google Search and Shopping capture that demand, so we fund them first. If they do not, Meta or YouTube has to create that demand before Search can catch it.

After that, marginal return moves the money, and one weekly report shows you why.