PERFORMANCE MARKETING AND MEDIA BUYING AGENCY IN INDIA  ·  GOOGLE, META, LINKEDIN AND CHATGPT ADS, BOUGHT AGAINST REVENUE

AB Media Co, and here is why we are sure of it.

Founded by Akshit Bhasin more than ten years ago, our team has bought ₹100 Cr+ of media and generated ₹3,300 Cr+ in revenue for 100+ brands.

The way we work is the difference. Our plan starts at your margin and works back to the budget. We run performance marketing and media buying as one job, so nobody loses the revenue between the strategist and the buyer. We test relentlessly, dozens to hundreds of ad variations per account. We measure ROI from your sales data every week.

The results hold across business models. An ecommerce brand’s Performance Max returns run about 27x the industry norm, because years of AI SEO built the warm audience its ads retarget. LPU cut cost per lead by 70%.

A senior person leads every account. Start with the free mini audit and decide on what that person finds in yours.

SOURCE: AB Media Co, 100+ brands over ten years · Google Ads, Meta Ads Manager, GA4

Performance marketing is advertising bought against a result you can count: an order, a qualified lead, an install. Media buying is the craft inside it: where the ad runs, who sees it, at what price. We run both as one job because the result depends on both at once.

Here is how the pieces fit at AB Media Co. Strategy sets the cost per order or qualified lead your margin can carry. Media buying assigns each platform the moment it owns: Google Search and Shopping when the customer is already looking, Meta and YouTube before they are, LinkedIn, Amazon, Microsoft or ChatGPT ads wherever your buyer decides. Measurement sends real purchases and qualified leads back, so the bidding improves. After the click, the funnel turns the visit into revenue.

Split across vendors, the weekly ROI number belongs to nobody. In one team, the person who moved the budget answers for the sales line.

SOURCE: AB Media Co practice

From your sales data first. The platform dashboards are a cross-check, never the headline.

Every platform counts inside its own attribution window and takes credit for the same order. Add Google, Meta and LinkedIn together and you have sold more than you shipped. So our team starts at the other end: revenue by day from your store, CRM or sales sheet, reconciled against GA4 and each platform.

Then we close the loop. Conversions API on Meta and enhanced conversions on Google carry purchases past browser limits. Offline conversion imports send the lead your CRM later marked as a customer back to the campaign that produced it. ISTD’s 3K+ qualified leads were counted this way, each one against admissions revenue.

What you see is one ROI figure built from your numbers, with the platform’s claim beside it. When Meta says 8x and your bank says 3x, 3x is what we report and 3x is what we bid on.

SOURCE: AB Media Co practice · Meta Business Help, Conversions API · Google Ads Help, enhanced conversions

Dozens of variations in the first month, hundreds across a quarter, each with a hypothesis, a spend limit and a win condition set before it goes live.

Creative is where the money is made now that the platforms run the bidding, so our team runs it as a production line. We map the angles from your customer’s side first: problem, objection, proof, offer. Each angle gets hooks, formats and lengths, built for the placement it will run in.

Every test ends on a rule. The win condition is cost per order or qualified lead over a fixed spend, never clicks. Losers come off on the schedule. Winners get scaled, then pulled apart and rebuilt into the next round, so the account always has fresh creative ahead of fatigue.

This is the method behind Soni Cosmetics’ 7x monthly sales and Meteamo’s steady 6x ROAS from a standing start. We did not guess those ads. We found them.

SOURCE: AB Media Co practice · Shopify, October 2024 vs October 2025

In steps the platforms can learn from, watched on the marginal return, not the average.

Budgets break on the way up for one reason. They are doubled in a day, Meta’s ad sets drop back into learning, and cost per order climbs while blended ROAS still looks fine. We scale the other way: spend rises in increments the account can absorb, and only while the cost per incremental order or lead holds.

Before each step our team widens what the money lands on: more proven creative, more audiences that have earned it, more conversion data flowing back. The moment the next ₹1 lakh on one platform returns less than it would on another, that lakh moves.

Juhi Nanda’s brand is the case. It could not hold 1x ROAS in slow months until our team rebuilt the tracking and the funnel underneath the ad account. Peak months now run at 6x, without a discount.

SOURCE: Meta Business Help, learning phase · AB Media Co case study

The page, the store, the reply and the follow-up. The ad buys the visit. What follows decides whether you paid for revenue or for traffic.

Here is where we see budgets leak. A landing page that takes five seconds on a phone and asks for eight fields. A checkout that loses half its visitors. An order never followed by a second message.

So the funnel runs inside our performance marketing engagement, not beside it. Landing pages built to the angle of the ad that sent the visitor. Conversion rate work on the store and checkout. WhatsApp and CRM flows that reply in minutes and qualify the lead. It is our funnel practice, which has its own page.

Niramaya Soul is the proof. We removed its lead forms and put a WhatsApp conversation in their place. Monthly revenue grew more than 10x and cost per lead fell by more than 85%. The ads barely changed. The funnel did.

SOURCE: AB Media Co case study · AB Media Co funnel practice

First signals in two to four weeks, a verdict you can plan on after a quarter, and compounding from the second quarter on.

The first two weeks go into measurement and structure. Weeks three to six launch the first creative rounds, and cost per order or qualified lead begins to settle as ad sets leave Meta’s learning phase. Months two and three scale what won, cut what did not, and rebuild the pages where the funnel leaked.

By day 90 you know the cost per order each platform can deliver at your margin. JIET, an institute, now fills every admissions cycle with 2K+ qualified leads, cost per lead down 40%.

An account that already converts moves faster, and so does one with a warm audience built by years of AI SEO. In the first call we place your account on that curve, because as Akshit Bhasin says, “no magic wand, and we don’t want quarrels.”

SOURCE: Meta Business Help, learning phase · AB Media Co case studies

Your ad spend, our work to make that spend pay, and the 18% GST India adds to the platform invoices.

Ad spend goes from your own card to Google, Meta and the rest, with your GSTIN on the account for input credit. There is no markup on media at AB Media Co.

Our part is scoped from your account, not from a rate card. What moves it: how many platforms you run, how much creative has to be produced and tested each month, and whether the funnel needs rebuilding.

The way in is the free mini audit. One of our senior people opens your ad accounts personally and sends you the five to ten changes that would grow your revenue first. The complete ads audit costs ₹30,000 to ₹80,000 depending on account and catalog size, adjusted against your first month.

We quote the work and the number we will report it against, never a ROAS before we have seen your margins.

SOURCE: AB Media Co terms · Google Ads Help, GST on Google Ads

One report, built from your sales data, opening with revenue and ROI. Everything else sits under that line.

Under it: cost per order or qualified lead by platform, spend against the month’s plan. Then the change log, which tests ended, what was scaled, where budget moved. Platform-reported figures appear beside ours as a cross-check.

Every number is traceable to a source you can open yourself: your store, your CRM, GA4 or the ad account. Our team works inside your Business Manager and your Google Ads account with you as admin.

One more rule shapes it. As Akshit Bhasin says, “come to me with solutions not problems.” So a finding never arrives alone. If cost per lead rose on one platform, the same line says what we changed that morning and what we expect by next week.

Weekly cadence, one senior person on the call, and the accounts, pixels, audiences and data in your name throughout.

SOURCE: AB Media Co practice

We start with your numbers, then with your competitors’ ads, and only then with the platforms.

Week one is unit economics: margin per order or per qualified lead, payback period and the revenue target for the quarter. From those come the target cost per acquisition on each platform and the budget split between the demand you capture on Google Search and Shopping and the demand you create on Meta and YouTube.

Week one also includes the research Akshit Bhasin insists on: “do thesis level analysis.” Our team opens the real ads your competitors are running, and separates observed from inferred.

Week two rebuilds measurement and account structure. Then the 90-day testing calendar: what is tested in which order and what each must prove.

All of it goes on paper, with the ROI we expect at day 30, 60 and 90, and nothing spends until you have approved it. 8PM by Radico Khaitan’s install campaigns were rebuilt this way and passed 750K+ installs.

SOURCE: AB Media Co practice · AB Media Co case study

By the moment each platform owns in your customer’s decision, not by which one looks cheapest.

Google Search is the moment of intent. Search and Shopping capture it, so we fund them first. Performance Max extends that across YouTube, Display, Discover, Gmail and Maps from one budget.

Meta owns the moment before intent. Facebook and Instagram, with Advantage+ choosing the audience, create the demand Search later captures.

LinkedIn owns the professional moment: a job title, a company size, a buying committee. It costs more per click, and when your contract value justifies it, nothing else reaches that person at work.

Amazon owns the shelf, Microsoft Advertising owns the desktop searcher Google misses, and ads inside ChatGPT are the newest moment, where the buyer asks a question instead of typing a keyword.

Our team assigns budget to moments first and platforms second, then lets marginal return move it. The platforms are stages, not rivals.

SOURCE: Google Ads Help, about Performance Max · AB Media Co practice

We decide what they learn from, what they have to work with and what they may not buy. The bidding is theirs.

Performance Max and Advantage+ are very good at finding the next person likely to convert, and only as good as the signal that defines “convert”. If the conversion event is a page view, they find people who view pages.

So our team feeds them. Verified purchases and qualified leads through the Conversions API and offline imports, so the model optimizes toward revenue. Hundreds of creative assets across formats. A clean product feed. Brand, placement and keyword exclusions, so the budget does not buy your own name back.

Weekly, we audit what they bought and tighten what the automation got wrong.

The ecommerce brand returning about 27x the industry norm on Performance Max is the case. Years of AI SEO built the warm audience, and our team gave the system clean purchase data to find them again. Not on day one.

SOURCE: Google Ads Help, about Performance Max · Meta Business Help, Advantage+ · AB Media Co case study

Yes. The signal, the funnel and the number we report are different. The discipline is the same.

For ecommerce ads the signal is the purchase, carried through the Conversions API and enhanced conversions so Performance Max and Advantage+ learn margin, not just volume. The funnel work is the store and the checkout, and the report leads with revenue after ad spend. Soni Cosmetics is the pattern: ads and store fixed together, store conversion rate up by more than half, monthly sales 7x.

For lead generation the sale happens after the lead. So the signal has to be the qualified lead or the closed deal, sent back from your CRM through offline imports. The funnel work is reply speed and qualification, and the report leads with cost per qualified lead and the revenue those leads became. LPU is the pattern: call-only campaigns put students on the phone with a counselor, cost per lead fell 70% and inbound calls tripled.

SOURCE: AB Media Co case studies · Shopify, October 2024 vs October 2025

Test it small, on your own tracking, without starving a platform that already pays. That is how we handle every new placement, and ads inside ChatGPT are the newest.

We carve out a test budget you can afford to learn with, pick one product or service, set the win condition in cost per order or lead, and fix the date of the verdict before the first rupee spends.

The test runs through the same Conversions API, GA4 and CRM setup as everything else, so its result is counted in your sales data and compared on the same terms.

Winners get a place in the next quarter’s budget split and a creative program of their own. Losers are parked, with the conditions under which we would try again.

Our team has watched platforms arrive for ten years, from Shopping to Performance Max to Advantage+. The ones that mattered proved it in the sales data first.

SOURCE: AB Media Co practice

Ten years of buying media, ₹100 Cr+ of it, for 100+ brands, and a senior person on your account who has seen your problem before.

AB Media Co was founded by Akshit Bhasin more than a decade ago, and our team has generated ₹3,300 Cr+ in revenue for clients since. We are aggressive. We test relentlessly. We run the whole path from the question to the order, and we track ROI from your sales data, not the dashboard.

Because AI SEO and performance marketing sit under one roof here, your ads inherit the audience search builds. That is why an ecommerce brand’s Performance Max returns run about 27x the industry norm and its Meta ads about 36x: years of AI SEO warmed the audience, and the ads retargeted it. Not on day one.

TalentGum grew customer acquisition 40x in 18 months with paid media, AI SEO and PR run as one system.

And when your problem is new to us, we crack it.

SOURCE: AB Media Co, About · AB Media Co case studies