Instagram has over 1 billion active users monthly. This means that it is one of the most dynamic and growing social media platform out there. People shift to visual images and their preference to appreciate visual content has helped the growth of this social media platform. With the population moving to a more visual content-based platform like Instagram, the opportunities to use
Instagram as a platform to promote your business has increased as well. Many businesses and startups have made Instagram a platform to promote their business and set up an online platform for their audience. Visual content is the best ingredient for attracting an audience, and what better place to start than Instagram?
If you want to talk statistically, then Instagram has more than 25 million business profiles and around 2 million monthly advertisers. Surely people wouldn’t flock to this social media platform if it wasn’t relevant. Making a business profile on Instagram can give you an upper hand in your social media campaign.
A large number of traffic, visually appealing content, and a global environment, all are reasons for you to start an Instagram business profile today. But that leaves us with another question. How to start your Instagram business account? If you want to know how then continue reading because this is for you.
With the overwhelming number of users on Instagram, it might seem like you are jumping into an ocean when you start. But starting an Instagram page is not at all difficult.
The task comes in making your page relevant and posting content that attracts more audience to your page. That being said, let us jump into how to create your Instagram account.
STEP 1: Download the App
You can download the app from the play store for android users and app store for Apple users. If you are using a laptop or desktop, you can still use Instagram through your web browser.
But one thing to keep in mind is, Instagram is designed more towards a mobile device like a smartphone or tablet. Downloading the official app on your mobile device is the most comfortable and most convenient way to use Instagram.
If you are more geared towards using a laptop or desktop setup, then go ahead and feel free to do so. But some of Instagram’s features are available only on their mobile app versions.
So even if you want to use it on your desktop, it is recommended that you use the app simultaneously to not miss out on those extra features native to the mobile app. That is the first step to download the latest version of Instagram on your convenient platform of choice.
STEP 2: Create an account
Once you enter the app, the next step is to create your account. For this, there are two options available.
The first one is to sign up with your email address or phone number. After this, you will have to type in a password and create a username by which people can find your page.
The other option you can do is to sign up with your existing Facebook account. This method is more preferred because signing up using Facebook automatically backs up your data.
This will come if you are facing any log in issues in the future or you forget your password. Also, signing up with Facebook is more comfortable as the details are taken from your Facebook profile.
Both the methods work, and it eventually comes down to your personal preference.
The next step is not mandatory for you to complete. Although we do recommend, you complete this task as well. It is to connect your Instagram profile with your Facebook business profile if you have one.
This again is not a required step, but rather a recommended step. Connecting your Facebook business pages gives you access to a few extra business tools on Instagram that might come in handy.
Once you have finished the sign-up process, the next step is to switch your account to a business profile. To do so, click on the profile page on the bottom right. In the profile page, click on the Settings icon on the top right corner of the page. Scroll down until you see the option saying “switch to the business profile.” After following the instructions, make your page public. You are halfway through your process of creating your Instagram business account.
STEP 3: Finishing up your profile
The next step involves completing your profile details. These include information like your phone number, address, business email ID, etc.
If you have signed up using Facebook, then some of this information might already be filled in for you. Once you have completed all this, you can go back to your profile page. In your profile page on the top right corner, a new graph icon will appear. This icon represents your page insights.
Clicking on this will give you information regarding your page traffic and audience engagement etc. A pretty useful feature for a business page.
These are the important factors to be completed first when setting up your profile. Once you have completed these tasks, you can go back to your profile to edit or add information that is suited to describe your page or your business.
These include things like adding an attractive bio, a profile pic, etc. If you are running a business, try to match your profile pic and username with your company to make it easier for people to find you. Using your brand logo or a tag line specific to your business might not be a bad idea, either.
Success online can be mainly related to attracting a steady audience and standing out as unique in the crowd. Instagram is an online platform for entertainment as content. Meaning the platform is more appealing to a younger audience.
Try to keep your page more casual or attractive to young minds. A direct conservative approach might not be appealing to a young audience online. Keeping your page appealing and engaging is an innovative path for you. Stay ahead in the race to achieve success.
STEP 4: Invite people to your account
Instagram is a social media platform. The primary purpose of a social media platform is to connect people. Use this feature and invite your friends and contacts to visit your page and leave reviews.
If you have signed up using Facebook, one advantage you will have is that you can invite your Facebook friends to visit your profile and give feedback. Build a loyal audience and make your identity known online.
The more followers you have online, the better chances of you being able to reach out to your business to others. Every follower counts, so make use of the platform to the fullest.
STEP 5: Start posting
The final step is to do what you do best on Instagram. To post relevant photos and fill up your gallery to attract people to your website. Make use of the Instagram hash-tag features.
This gives a better chance for your posts to come upon other people’s feed. This, in turn, can increase the number of people that visit your page and eventually result in your audience growth. But keep in mind that the key is to post content that is appealing at the same time.
People should not just visit your site, but also find your posts intriguing. The more likes and profile visits you get, the better chances of your business being successful online.
Instagram can be used not just to post pictures but also to other relevant forms of media. Once you have attracted a steady audience, you can post short video promotions or add stories to your account.
Engage your audience in every way possible and keep yourself updated with the current trends. Instagram offers multiple ways to edit your content through different filters and frames. Use these features to the fullest and make your content more attractive.
Conclusion
It is simple to start your business account on Instagram. Although it is simple, don’t mistake it for ineffective. Instagram is one of the social media platforms with heavy traffic, and it is difficult to find a similar platform good enough to promote your business online.
Being successful among a massive amount of people and businesses using Instagram might seem a difficult task. But trust me, with consistency, you will be able to cross all those hurdles and grow an audience online in no time. So why wait, start your own Instagram business account today itself. Hope you have an unbeaten run in all your future ventures.
