Search Engine Optimization
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Let’s talk about SEO for a bit. A lot of people think it’s some kind of magic, but that’s not the case. Just take a look at it from your perspective. What do you do when you want to find something on the Internet? You search for it, right. And then you click on one of the links on the first page of the search results. In fact, more than 90 percent visitors will behave exactly the same way. Ever wonder how those Web pages at the top of your search results got there?
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At AB Media Co, we offer an exclusive yet the most effective search engine optimization services in India and beyond. With thousands of top-ranked keywords, leading brands on board with us as customers, testimonials about vertical growth in business from satisfied customers, awards, and assurances from industry-leading bodies, you can trust us for the SEO.
We work on growth-oriented SEO plans for every business Unmatched portfolio of clients and brand.
We help you to analyse your website in accordance with user data, allowing you to optimize it for the best user experience, improve site speed, web traffic and much more!
On page SEO is the art of optimizing your website around specific keywords to rank higher in search results on Google or any other search engine. It’s vital since it drives organic traffic to your website
Search engines can effectively determine which pages are good for particular keywords and keyword phrases through link analysis. It’s what gets traffic to your website and helps you climb up the search engine ranks. This process is highly effective in optimizing your website.
We assess the strengths and weaknesses of your current potential competitors to provide a strategic context for your marketing management.
We find the right audience for you and let you know what products and services the users want and information they are most interested in!
Most of us don’t go past the first page of a web search when we search for something online. Which means as content writers it is crucial for your content to show up on the first pages of a web search. How can you make your content appear on those first search results? SEO or Search Engine Optimization is the answer to that question. Website like Google use algorithms to search for keywords related to your search to provide you with the content you want. SEO aims at improving the quality of your content in order to make your content rank higher on a website and invite more traffic to your website. To do so search engines scan for keywords in content to make sure the most relevant articles come up first. In simple words SEO can be considered as a subtle form of advertising for your content online. But don’t misunderstand subtle as ineffective either. Nowadays with the use of softwares like Google Adwords, you can look up keywords that are most relevant to a specific topic. Using these keywords in your content will make the search engine promote your content more to users. Although pretty simple, SEO has more interesting fields to learn. SEO has become an important aspect in content writing.
Most of us don’t go past the first page of a web search when we search for something online. Which means as content writers it is crucial for your content to show up on the first pages of a web search. How can you make your content appear on those first search results? SEO or Search Engine Optimization is the answer to that question. Website like Google use algorithms to search for keywords related to your search to provide you with the content you want. SEO aims at improving the quality of your content in order to make your content rank higher on a website and invite more traffic to your website. To do so search engines scan for keywords in content to make sure the most relevant articles come up first. In simple words SEO can be considered as a subtle form of advertising for your content online. But don’t misunderstand subtle as ineffective either. Nowadays with the use of softwares like Google Adwords, you can look up keywords that are most relevant to a specific topic. Using these keywords in your content will make the search engine promote your content more to users. Although pretty simple, SEO has more interesting fields to learn. SEO has become an important aspect in content writing.
With the usage and importance of SEO increasing over time, it is no surprise that there is more than one type of SEO. There are mainly three types of SEO. On page SEO, Technical SEO, Off-Page SEO.
On-page SEO
On-page SEO like the name suggests is directly related to your content, website and other factors that show up directly on your content. On-page SEO is a determining factor for search engines to rank your content. On-page SEO ensures better optimization of the content and more traffic to the website or content. On-page SEO further consists of elements like:
a. Keyword Research
Keyword research is arguably the most important aspect of online content writing. Using relevant primary keywords will make the site rank your content higher. Higher content ranking means the site will suggest your content to more people. This is turn results in higher traffic to your content. Accurate keywords should be used, that are related to the topic. A good content usually makes use of this criteria and frames the content around important keywords. For example if you are writing on a topic related to food, then keywords that are relevant to the topic will help gain more traffic to your content.
b. Content Creation
As much as important it is to use the right keywords, it is equally important to write quality content. Unique contents with original ideas tend to fare better online. This is because websites like Google promote these articles to readers more. Writing plagiarized content will make the search engine value your content lower. This means it won’t suggest your article to users. With everybody using keywords to rank their content higher, content is something writers don’t give the importance it deserves. When there are multiple contents with the same or similar keywords, the search engine prefers the content that is more unique and better written. Better content also makes users spend more time reading your full content which in turn helps with the traffic to your site.
c. Optimization
Optimization is more like a finishing touch to your content. A good content ensures there is atleast 2-3% keyword density in the content. Usage of images, HTML tags, meta description all come under optimization. These all might seem like small details, but they sure help with the performance of the content nevertheless.
Technical SEO
Everything that affects the performance of your website outside of the content comes under technical SEO. Technical SEO aims at improving user experience, site utilities and making content easier to find for users. Providing links to pages and making the site more responsive improves the ratings of the site. Search engines usually prefer sites that are more reliable and user friendly. Similarly a site with poor user interface or broken links will fare worse online and will not come up first during search results. Technical SEO isn’t always taken care by the person writing content. Some websites have dedicated members to take care of technical SEO. Technical SEO like the name suggests, deals more with the technical aspects of content writing and web related issues.
Off-page S.E.O
If on-page S.E.O refers to the activities you do on your website to increase traffic, then off-page SEO is the opposite of that. Off-page SEO are tasks you do outside the website to increase the exposure of your website online. It more or less depends on the relation your content or website share with it’s ecosystem online. Providing back links is one way to boost site traffic through off-page SEO system. Writing guest posts or comments on other sites and providing links that redirect traffic to your site are all part of off-page SEO. When more people click these links and get redirected to your site, search engines automatically value your content higher than others. This is something many start up writers fail to do when beginning in content writing. There are other factors that contribute to this as well. Like social media exposure. Good exposure on social media platforms is also an essential part of off-page S.E.O as it can contribute to the site traffic for your website.
Today you can look up most things you want online and find an answer to your question. Search engines have become very user friendly over the years. But this wasn’t always the case. There was a time when even Google used to provide simple links to any search. Over time search engines have improved their algorithm. Search engines have now been optimized to provide with better search results and find answers that are relevant to the user. SEO has been a pioneer in paving way for this improvement. The answer to “How SEO works?” can be found by asking another question. How search engines work? Search engines are truly amazing. They scan the vast ocean of knowledge on the internet to provide you with the answers that you searched for. When we search something online, the search engine finds articles that are most likely to solve your query. This also means the more descriptive your query is, the better chances of finding articles more related. To do so, search engines scan their database with the keywords provided in the question. This keyword searching is the basis of how search engines work. The method in which SEO work is by making use of this mechanism. SEO content writing aims at writing quality content on specific articles with addition of keywords. Both quality content and usage of keywords are necessary in order for a site to take full advantage of SEO content writing. To get a further in depth idea of this, lets look at some fundamentals of SEO writing.
We would say these are the meta tactics currently content writers follow to maintain high site traffic. The SEO interface is evolving with technology and one must keep up with new updates to stay ahead in the game.
As of now it must be clear to content writers why SEO is an important aspect of content writing. Writing content online without taking into consideration of SEO is near useless. That being said these are some benefits and reasons as to why SEO is becoming more and more relevant for websites.
10. Permanent results
Even though results of SEO take longer to see full potential, these benefits tend to be permanent as well. Audiences gained through organic inputs tend to be more loyal customers as compared to people who simply click on ads. Even though getting ranked higher on web searches are difficult, unlike other methods it difficult to get demoted to lower ranks as well. Consistency is the key to ensure that your SEO methods provide you with the best results. This makes SEO a more effective strategy as the success of a company or website depends on how it fares in the long run.
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