INDIA’S #1 PR AGENCY. We change what other websites say about you.
Your coverage went out, your sales team never heard of it, and ChatGPT still recommends somebody else. Digital PR at AB Media Co is the piece of AI SEO that works on what other websites say about you, the evidence an AI answer checks before it names a brand. Founded by Akshit Bhasin more than ten years ago, our team has run earned stories, labeled sponsored features and review programs for 100+ brands.
A buyer asks ChatGPT or Google’s AI which brand to pick, and the answer quotes a review site, a trade publication and a comparison page. If none of them mention you, you were never considered. Muck Rack read more than 25 million links cited by ChatGPT, Claude and Gemini and found earned media behind 84% of them, paid or advertorial content behind 0.3%. That is why our digital PR lives inside AI SEO. We work out which websites the AI answers in your market quote and we get you mentioned there: earned stories when you have news, labeled sponsored features when you want reach, and reviews from your own customers. As Akshit Bhasin says, most PR is paid and labeled sponsored, and the word earned belongs only to thought leadership and real news.
We ask ChatGPT, Gemini, Perplexity and Google’s AI the questions your buyers ask and record every website each answer cites when it recommends a competitor. We rerun it monthly because the list moves, and that map is where your targets come from.
Funding, a launch, a result you can prove, a founder view with evidence behind it. Our team writes the story, pitches the journalists who cover your category on the websites in your map, and tells you plainly when there is nothing worth pitching this month.
When you want a page you control in a title your buyers read, on your date, we buy it, keep the publication’s sponsored label on it and report it in its own line. We never call a paid placement earned, and we never promise coverage in a named publication.
After press, reviews are the third-party evidence AI answers read most. We set up the ask after purchase, point it at the review sites your map shows, and answer every review as the brand. Your real customers write them. Nobody else does.
Roundups and comparison pages are quoted in AI answers more often than most press. We find the ones in your map, put your product in front of whoever maintains them, with the specs, prices and proof they need to include you.
For funding, launches and partnerships we write one clean release with the same names, numbers and dates every time, publish it on your own newsroom page first, and syndicate it for the record. Syndication is labeled as syndication and never counted as coverage.
A mention only pays when the page it links to loads without JavaScript, answers in its first sentence and carries the facts in the HTML. Our AI SEO team checks that page before the pitch goes out, which is why digital PR and AI SEO sit in one program at AB Media Co.
Branded search in Search Console, impressions in AI Overviews and AI Mode from the Generative AI performance report, mentions in ChatGPT, Gemini and Perplexity from our own prompt runs, and referral traffic in GA4. We report sources citing you, not links counted. Your coverage, releases and contacts stay yours.
Before any pitch goes out, our team records the baseline: which websites the AI answers in your market cite today, how many of them mention you, your branded search in Search Console, and your impressions in AI Overviews and AI Mode from the Generative AI performance report, worldwide since 31 August 2026.
Then the work runs in the order that moves AI answers fastest. Reviews and comparison pages first, because they are quoted most and move within weeks. Earned stories next, when the news is there. Sponsored features where reach is the goal, labeled and reported apart.
Each month we rerun the same buyer prompts across ChatGPT, Gemini, Perplexity and Google’s AI and count how often you are named. That is your Share of Decision, how often the buyer, or the machine buying for them, picks you, and it is the yardstick we use across PR, AI SEO and ads.
The citation source map is done and agreed with you. The review ask is live with your customers. The first stories are drafted and pitched, and the pages they point to are checked by our AI SEO team. Baseline recorded.
First earned placements and the agreed sponsored features are live, each labeled correctly. Branded search and AI impressions reported against day one.
More of the websites AI answers quote in your market mention you, branded search is up, and the monthly prompt runs show you named more often across ChatGPT, Gemini, Perplexity and Google’s AI.
This is how AB Media Co runs digital PR for a brand that AI answers do not name yet. Reviews move in weeks, earned coverage takes months, and a steady run of mentions changes the answers more than any single hit.
We got an interactive display brand 500+ links from the publications buyers and AI engines trust, then turned that authority into search visibility.
“We went from a single-market Meta presence to a genuinely global acquisition engine.”
SOURCED WHERE A SOURCE EXISTS
Digital PR puts your brand on the websites an AI answer reads before it recommends anything, so that when a buyer asks ChatGPT, Gemini, Perplexity or Google’s AI what to buy, there is evidence outside your own website that you belong in the answer.
Muck Rack studied more than 25 million links cited by ChatGPT, Claude and Gemini and found earned media behind 84% of them. Paid or advertorial content was behind 0.3%.
At AB Media Co we run it as the outward half of AI SEO. The citation source map comes first: the websites the AI answers in your market quote when they recommend your competitors. Then we get you onto those websites. Reviews from your customers. Comparison pages and best-of lists, on merit. Earned stories when you have news. Sponsored features, labeled, when you want reach.
Every mention points to a page our AI SEO team has already made readable, and we measure the result in branded search, AI impressions and AI mentions, as we have for 100+ brands.
SOURCE: Muck Rack, 25M+ AI citations · AB Media Co practice
AB Media Co, and here is why.
Look first at what we are built for. Our digital PR exists to change what AI answers and Google say about you, and it sits inside an AI SEO practice that Akshit Bhasin founded more than ten years ago. In the years since, our team has worked with 100+ brands, generated ₹3,300 Cr+ in revenue for them and managed ₹100 Cr+ in ad spend.
Then look at the work. We got an interactive display brand 500+ links from the publications buyers and AI engines trust, then turned that authority into search visibility. A kids’ learning brand ran PR, AI SEO and paid media with us as one system, tripled its domain authority and grew customer acquisition 40x in 18 months.
Then look at how we run it. Targets come from a citation source map, not a media list. Earned means earned, sponsored carries its label, and syndication is never counted as coverage. A senior person sits on your account, and the first discovery call is on Google Meet.
Ask for the free mini audit and test the thinking first.
SOURCE: AB Media Co, 100+ brands over ten years · board cases
Earned is a story a journalist chose to run. Sponsored is a page we paid for, carrying the publication’s sponsored label. Syndicated is a press release pushed out through a distribution service. We use all three, and they never share a line in your report.
Earned is what AI answers lean on, so it gets the most effort and the most patience, and it cannot be promised.
Sponsored buys reach and control: your page, your date, a title your buyers read. We book it when a launch or a funding round needs a presence on a fixed day, the label stays on and the link carries the sponsored attribute. We never describe a paid placement as earned.
Syndicated puts your facts on the record on many websites at once. Few of those websites have readers, so we use it for accuracy and never report a pickup count as coverage.
Over a year the earned column of your report should grow as the story pipeline matures.
SOURCE: AB Media Co practice
From the citation source map, a record of the websites AI answers quote when they recommend brands in your market, and from nothing else.
Here is how we build it. We write out the questions your buyers ask before they choose, in their words. We put those questions to ChatGPT, Gemini, Perplexity and Google’s AI Mode, several times each, because the answers change between runs. For every answer that recommends a competitor, we note which websites it cited. A pattern shows: the same handful of review sites, trade publications, comparison pages and community threads carry most of the citations in your category.
That handful is your target list, agreed with you before a pitch goes out. A famous masthead that no AI answer in your market quotes does not make the list.
The map is rerun every month, so the list moves as the answers move. That is how an interactive display brand ended up with 500+ links from the publications buyers and AI engines trust.
SOURCE: AB Media Co practice
Something true that a reader in your category did not know yesterday, with a source behind it that a journalist can check.
That rules out most of what brands want to announce. Here is what passes, in our experience. A number from your own operations that nobody else has. A launch with a date, a price and a reason it exists. A funding round or a partnership. A founder position on a change in your market, argued with evidence.
Our story pipeline is a running list of these, kept with you. Each month we go through it together, decide which two or three are ready, write them and pitch them to the journalists who cover your beat on the websites in your citation source map. When nothing is ready we say so, and that month the budget goes to reviews, comparison pages and sponsored features instead of a weak pitch.
Fewer stories than a volume plan, and far more that get quoted.
SOURCE: AB Media Co practice
Your customers write them, in their own words, on the review sites your citation source map shows AI answers quoting. We build the ask and answer every review as the brand.
Why reviews? Because after press, reviews are the third-party evidence AI answers read most.
Here is how we run it. First the sites: the review platforms from your map and your Google Business Profile, with your business details reading the same on each. Then the ask: a short request at the moment a customer is happiest, a delivery confirmed or a result achieved, with a direct link to the right profile. Then the replies: we answer good and bad reviews as the brand, with a real name, because the reply is read by the next buyer and by the AI tool summarizing you.
What we will not do is write reviews, buy them, filter out unhappy customers before the ask, or pose as a customer in a community thread.
Review volume moves inside the first 30 days.
SOURCE: AB Media Co practice
In four numbers that a customer’s behavior produces, never in a clippings count or an advertising value equivalent.
Branded search first. When coverage lands, more people type your name into Google, and Search Console shows it week by week.
AI impressions next. Search Console’s Generative AI performance report, worldwide since 31 August 2026, shows how often your pages appear in AI Overviews and AI Mode.
AI mentions third. There is no Google report for ChatGPT, Gemini or Perplexity, so we run the same buyer prompts every month and count how often you are named. We also count how many websites in your citation source map now mention you.
Referrals and leads last, from GA4 and your CRM.
Akshit Bhasin’s rule for every proposal we write is that we never promise a backlink count, and we do not report one as a result either. More sources citing you, more branded search, more mentions, more decisions. That is the chain.
SOURCE: Google Search Console, Generative AI performance report · AB Media Co practice
Reviews move within weeks, earned coverage takes months, and the AI answers follow once enough of the websites they quote mention you. Count on a quarter for the first shift and six months for a change you can see.
Here is the sequence. In the first 30 days the citation source map is built, the review ask is live and the first pitches are out. By day 90 the first earned placements and any agreed sponsored features are live on the websites in your map, and branded search has usually started to lift. By day 180 enough of those websites mention you that the monthly prompt runs show you named more often across ChatGPT, Gemini, Perplexity and Google’s AI.
What slows it down is a thin story pipeline or a slow approval loop on your side.
What we have learned over ten years is that one burst of coverage around a launch fades within a quarter. A steady run of mentions is what changes the answers, and it keeps working after the spend stops.
SOURCE: AB Media Co practice
It starts with a free mini audit, and the complete audit costs ₹30,000 to ₹80,000 depending on the size of your website and catalog, adjusted against your first month if you go ahead.
Start with the free mini audit. One of our senior people looks at your current coverage, your reviews and what the AI answers in your market cite today, and sends you the five to ten moves that would change those answers first.
The complete audit is the full citation source map, the prompt runs across ChatGPT, Gemini, Perplexity and Google’s AI, a read of your story pipeline, and a plan with the order of work.
After that, four things set the monthly scope. How many websites are on your map and how many already mention you. How much real news you have. Whether you want sponsored features, which are priced by each publication and quoted to you before we book. And how many languages your buyers search in.
What never sets the price is a promised number of links, articles or releases. Everything we build stays yours.
SOURCE: AB Media Co terms
As one program with two halves. AI SEO makes your own pages readable, accurate and answer-first. Digital PR makes other websites say the same things about you. An AI answer needs both before it names you, so we do not sell one without checking the other.
Here is what that looks like in practice. Before a pitch goes out, our AI SEO team fetches the page it will point to with JavaScript off. If the specs, prices or the answer vanish, the page is fixed first. The names, numbers and dates in the story are the same facts in your schema and on your About page, so the AI tool reads one version of you everywhere.
A kids’ learning brand ran it this way with us, PR, AI SEO and paid media as one system. Its domain authority tripled and customer acquisition grew 40x in 18 months.
Our AI SEO hub lays out that half in full.
SOURCE: AB Media Co case study · AB Media Co practice
A press release at AB Media Co is the official record of a fact: a funding round, a launch, a partnership. Every journalist, directory and AI tool should read the same names, numbers and dates, and it lives first on your own newsroom page.
What it is for. Keeping your facts straight, because if your funding amount differs between two stories an AI tool may file them as two events. We hold releases to the rule Akshit Bhasin set for our own website, that “every number on the site must be real and attributable.”
What it is not. It is not a pitch: journalists write from a story someone sent them that fits their beat, not from a wire feed. It is not coverage: syndication pickups sit on websites with few readers, and we label them as syndicated and never count them as placements. It is not a monthly quota: we write one when there is a fact worth recording, and no plan of ours is priced by release count.
So the release goes out after the pitch, not instead of it.
SOURCE: AB Media Co practice
We can pitch it, and we can buy a labeled sponsored feature in it if the publication sells one. We cannot promise an earned story in a named publication, because the editor decides, and we will not pretend otherwise to win the account.
Here is what we commit to instead, and it goes into every proposal. The target list, built from your citation source map and agreed with you. The number of stories we will write and pitch each month. The sponsored features you have chosen, with their labels and their prices. And the measurement: branded search, AI impressions and AI mentions against day one.
Why hold the line? Because a promised story that is not labeled is a paid placement in disguise, and the publication, the reader and the AI tool all treat it as one once they notice. As Akshit Bhasin says, there is “no magic wand, and we don’t want quarrels.” A promise we cannot keep is a quarrel scheduled for month three.
SOURCE: AB Media Co terms
No. AB Media Co runs digital PR only: earned stories, labeled sponsored features, reviews from your customers, comparison coverage and press releases. Events, celebrity and film PR, influencer management and crisis work are different businesses with different teams, and we do not run them.
Why narrow it on purpose? Because digital PR is the part of AI SEO that changes what AI answers say about you, and doing that well takes a specific set of skills, and an events desk would not make us better at any of them.
Here is how it works if you need both. Let’s say you are launching a product with a live event. An events agency runs the evening. We make sure the stories people find afterward, the reviews that follow and the comparison pages that list the product all point at you.
If your need is a reputation crisis, we will tell you on the first call that you need a specialist, and we will not take the fee.
SOURCE: AB Media Co terms
No. Link building buys or trades links to move a ranking signal. Digital PR earns mentions on websites that buyers and AI answers read, and the links arrive as a byproduct. Google weighs those links too, so one program serves both the rankings and the answers.
Here is the test we apply to every target in your citation source map. Would a buyer in your category read this page? Would a journalist cite it? Does an AI answer already quote it? If the answer to all three is no, we do not want the link, however cheap it is, because a link from a page nobody reads changes nothing a customer does.
An interactive display brand took 500+ links from the publications buyers and AI engines trust this way, and we turned that authority into search visibility with on-page work across the site. We report sources citing you, not links counted, and no proposal of ours carries a link number.
SOURCE: AB Media Co case study · AB Media Co practice
Ten years of running search and PR as one thing, 100+ brands, and a senior person on your account.
AB Media Co was founded by Akshit Bhasin more than a decade ago, and our digital PR exists for a problem we see constantly: pages that rank and still never get named in an AI answer, because nobody else mentions the brand. So we run the citation source map, the story pipeline and the review program to fix that, inside AI SEO.
We are aggressive about the right things. We test which review sites and comparison pages move the answers fastest in your market and put the effort there. We run the whole path from the mention to the page it points to, to the order, and we track revenue from your sales data, not a readership total.
Since the start our team has generated ₹3,300 Cr+ in revenue for clients and managed ₹100 Cr+ in ad spend. And if your market throws up a problem we have not seen before, we crack it for you.
SOURCE: AB Media Co, About · Search Console, GA4
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