Creative Use of Instagram Carousel Posts for your Business
Instagram has become one of the most used social media platforms over the last couple of years. It is the constant exciting updates platform that makes it very engaging and fascinating.
Instagram has just not become a favorite social media platform for a regular audience but also for online businesses. Many brands have harnessed the power of Instagram and enhanced their engagement with the audience. Sharing pictures and videos has become a go to as far as digital presence is concerned.
But sometimes, when you wish to convey a lot of information in a go, a single post doesn’t seem enough. You know you don’t want to spam someone’s feed with so many posts but you also badly want to express a number of things. That is exactly where Instagram Carousel posts come handy.
What is an Instagram Carousel Post?
Instagram Carousel Posts allow you to combine up to 10 photos or videos into a single post. Users can then edit up to 10 photos and videos individually or with a single filter on everything, choose their order, and tag friends in each.
Think of it like an expandable folder or a slideshow that tells a story with multiple images and videos. They provide a visual story that you wish to share. They enable you to highlight the best features of your product in full glory.
How to Create Instagram Carousel Posts
If you are wondering how complicated this feature might be to use, then let me stop you right there. In fact, Instagram Carousel posts are pretty much easy to use. Let us go through the simple steps to know how it is done.
Open Instagram on your device
Go to the official website of Instagram or open the application through any device.
Create a new post that you wish to
There exists a built-in camera inside Instagram that lets you click pictures through the application itself. Click the picture that you wish to post.
Select the photos and videos you want to add
For making a carousel post, you need to select multiple photos and videos. Choose them from the camera roll as per your desired sequence.
Add the desired filters and edit
Instagram allows you to garner the desired pictures with the help of various filters. You can also edit the content by making favorable changes such as brightness, contrast, sharpness, vignette, etc.
Add details such as caption, tags, and location
To provide more insights along with your carousel post, you can attach a written caption of your choice. You can also tag the Instagram handles that you wish to attach and also add your location with the post.
And you are good to go with your perfect Instagram Carousel post! Let us know more about what all this feature has to offer and how it levels up the Instagram game for your business.
Characteristics of a Carousel post
When you open your Instagram to post something and select a photo or video, you will get to see a new icon at the bottom right corner of the screen. This icon, which looks like a set of stacked squares, tells you that you have selected multiple photos or videos for the carousel post.
You can select up to 10 images or videos from the camera roll that you wish to post. These pictures can be in any desired order or sequence.
You can edit each of these photos or videos individually, adjust properties like its color, brightness, contrast, etc. and add filters to the content. You can give more insights with the post by attaching additional details such as caption, location, and tags.
For a viewer, your carousel posts appear with the ‘total number of photos or videos in the post’ at the top right corner of the first post. For instance, if the picture on the screen is the first among the ten posted pictures, it will show 1/10.
The series of posts will also have a series of blue dots at the bottom which prompts the followers to swipe through the rest of the images from the carousel.
A Creative use for Business
Instagram Carousel Posts are one of the most important and versatile tools when it comes to achieving business goals. You can showcase a number of images to improve your chances of conversion or sale. Your business can grow in its market by boosting engagement levels and advancing market strategies. Without further ado, let’s dive into how exactly it can be done.
Here is why Instagram Carousel Posts is a fabulous method for growing business on Instagram.
Promoting an exclusive product
Let us say that you have just launched an exclusive product and you want to promote it digitally on a big scale. Instagram can turn out to be a perfect solution for an engaging and creative platform.
Instagram Carousel Posts can be a big help for you when it comes to promoting products and services. You can share varieties of your product with the help of multiple pictures and videos. Your audience can have a deeper and better look at the products and services that you provide.
Presenting your service with more insights
A lot of times you might come across fitness influencers on Instagram posting out their workout videos. Their service might be something like offering online fitness consultation. Here, posting some of their workouts through their profiles might leverage more audience. This will make the audience eager and wonder about what the influencers’ services might be.
A little insight into your service always comes handy. And Instagram Carousel posts are super beneficial regarding this.
Sharing ‘Behind the Scenes’ moments
As a business brand, you can always engage with your audience on a bigger level by providing them a little “sneak peek” regarding what you do. This strategy can work really well if done right.
For example, a singer or a musician can post multiple pictures or videos of the audience enjoying his concerts. He can also post ‘behind the scenes’ moments happening over backstage before concerts or some pictures during the preparations and rehearsals. This will excite his online audience and also might interest them for his next concert.
Sharing Your Brand Story
This can be a great way to share your special brand stories on Instagram. It can be pictures of any seminar, your first office, any event conducted in the office, early product looks, or even a snap from your first company summit.
It has become a great way to tap into the potential of storytelling and sharing your brand’s journey. It can drive brand loyalty, improve your brand reputation, and build a sense of close-knit community on your Instagram channel.
Doing an Event Recap
The regular users on Instagram have been doing this for a long time. No doubt it is an efficient way to showcase photos from your events.
An event recap simply means capturing all the energy of the happened event and sharing it with your audience with the help of photos and videos. This is where the Instagram Carousel post turns out to be a fruitful tool. It is a great way to give your followers the essence of an event.
Recommendations have become an innovative way to interact with your audience. It does not only help one to share his opinions about a product but also engages with his audience more deeply.
Providing recommendations can target a varied as well as a specific range of audience. Due to Instagram’s Carousel post feature, it has become pretty easy to share your recommendations efficiently.
To boost your engagement, you can even ask your audience to share their recommendations with you in the comments.
Showcasing Customer Reviews
What helps the audience to develop an idea about the authenticity of the product, is the review and feedback. Any brand’s success is directly proportional to how positive its review and feedback is.
This is why it becomes a better and helpful way to share your customers’ reviews with the aid of Instagram Carousel posts. You can share positive reviews, comments and feedback left by the customers. This will make a viewer believe more in the authenticity of the product, and generate more trust in the service that you are providing.
For instance, an author, when he published his book, can gather reviews and feedback from his readers. With the help of Instagram Carousel posts, the author can post pictures of his readers reading his books or even screenshots of the kind reviews they send via texts.
Carousel Posts on Instagram is an exciting and fascinating feature and can be used for multiple purposes. They are extremely versatile. If done right, Carousel Posts can boost your brand’s engagement and enhance its development. They don’t just increase your brand loyalty but also help you to develop market strategies for your brand.
From big brands to small influencers, everyone is using this feature and is enhancing their audience engagement. So what’s stopping you?