
Ideas for marketing during holiday season
The holiday season isn’t just about twinkling lights, family dinners, and Mariah Carey on repeat—it’s also the busiest shopping period of the year. For e-commerce
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Remarketing, also called retargeting. Are these just new buzzwords or is it something that actually works? Well, let’s see. Imagine a prospective customer browsing your online store. Unfortunately, the majority of these visitors are not converted to customers. They leave your site before checking out. The reasons can be it’s their first visit and they’re not sure about your store’s credibility. They get distracted and simply don’t finish the purchase. They don’t quite find what they’re looking for.
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At AB Media Co, with the help of inventive approaches and strategies, we help businesses in revolutionizing their analytics process. Our hardworking and dedicated team of experts offer data analytics services to companies across a wide range of industries. From E-commerce to Insurance, from Retail to Banking, from Financial Services to Manufacturing, etc.
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We optimize your conversion rate for products and services allowing you to generate a better revenue on online platforms.
User interface and experience are the foremost priorities for any brand. We got it all covered for you!
We help you in fine-tuning a sales funnel for the highest acquisition, conversion and retention of prospective customers.
We evaluate datasets that will help you to map conclusions about the contained information.
We monitor and analyze the online presence on your website and let you understand how your business is being perceived.
We track every touchpoint that a customer interacts with and provide you with its analyzed data
Conversion Rate Optimization (CRO) is the process where your web traffic or visitors convert to customers who avail of your services. CRO acts as an effective strategy to heighten your business transactions.
Using a few common tools such as Google Analytics, heatmaps, surveys, etc., we extract information about your CRM. All the insights and the data available guides us to make changes that are required, such as A/B testing, powerful CTAs, create a strong customer value proposition, and much more.
In contrast, traditional advertising agencies often emphasize brand visibility and reach, which, while important, may not always provide immediate or easily measurable impacts on sales or conversions.
Here are a few important steps that will make the conversion rate optimization effective:
Begin with A/B testing.
Test your CTA.
Use basic words in your language, easy to comprehend.
Learn to create a sense of urgency within the customer so that they take action.
Be up to date with the concerns of your customers and work to remove them.
Conversion rate optimization can save up a lot of your time and effort. It lets you convert your existing visitors and traffic to customers with minimum changes. Little tweaks here and there can prove to be very valuable for raising your revenue. You can utilize your existing visitor traffic to its full extent with the help of the CRO. It has chances of leading to more new customers, an increase in revenue per visitor, and a steady growth in your business.
The conversion rate can deviate across different businesses and industries. More than 10% is said to be a good conversion rate, with some businesses at an average of 11.45%. If you achieve a good rate and earn a place in the top 10% of global advertisers, your conversion rate would be at least 2 to 5 times better than the average holders.
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The holiday season isn’t just about twinkling lights, family dinners, and Mariah Carey on repeat—it’s also the busiest shopping period of the year. For e-commerce
Mostly, we look up to celebrities and often adopt aspects of their lifestyle. But in recent years, it’s not just public figures—brands, social campaigns, and
Social media is evolving faster than ever. Platforms like Instagram, TikTok, and YouTube update their features almost every week—whether it’s new AI-powered tools, interactive filters,
A full-service performance marketing agency in Gurugram, New Delhi, India. we have launched 50+ brands, captured 119k+ leads generated 137 million+ combined revenue for more than 50+ companies globally in the last 7 years.