WHAT WE DO · AI SEARCH AND PERFORMANCE MARKETING SERVICES · FOUR PRACTICES, ONE SYSTEM, ONE NUMBER

FOUR PRACTICES. ONE NUMBER. How often the decision was yours.

Most buying now starts as a question to ChatGPT or Google’s AI, and the brands in that answer are the only ones considered. We get you into that answer, buy the moment the decision happens, fix the store so it turns into an order, and earn the coverage that makes machines trust you.

Measure your Share of Decision See the four practices

AI SEARCH01 PAID MEDIA02 FUNNEL03 DIGITAL PR04

THE WHOLE PATH, not one box.

WHERE EACH PRACTICE WORKS

01
Question

A buyer asks ChatGPT, Gemini, Perplexity or Google AI what to buy.
AI Search
02
Answer

The answer names three brands, maybe four. The shortlist is built here.
AI Search · Digital PR
03
Moment

The decision is being made this week, on Meta, Google, Amazon, TikTok, or inside ChatGPT.
Paid Media
04
Order

The click reaches a store and a flow that close, with tracking that tells the truth.
Funnel
05
Repeat

The customer and the data stay with you, and the next decision is easier.
Funnel · Digital PR

Why one system SCROLL TO READ

Agencies are hired for one box each: the SEO box, the ads box, the website box, the PR box. The money goes missing in the handoffs. Discovery pays for traffic that the funnel leaks. Ads pay for buyers the store cannot close. PR earns coverage that nobody connects to a sale. We run the whole path and count one thing: how often the decision was yours.

01ab.search

AI SEARCH

Get into the answer. Then get picked. More buying starts with a question typed into ChatGPT, Gemini, Perplexity, Claude, Copilot or Google AI than with a search box. Whoever those answers name gets the customer. We make that you, and we make it stick. SEO, AEO, GEO, AI shopping feeds, entity authority. One practice, because the machine does not care which acronym you used.

Share of Decision baseline: 100 prompts, every engine your market uses, 3 runs
Citation-source map and machine-readiness fixes
Answer-first pages, entity authority, AI shopping feeds
Monthly rerun on the same prompt set

ChatGPTGeminiPerplexityGoogle AI ModeGoogle AI OverviewsClaudeMicrosoft CopilotGrokMeta AIGoogle SearchBingChatGPT ShoppingMerchant Center Simplelife Mobility: page 1 across the UK · TalentGum: domain authority tripled

02ab.paid

PAID MEDIA

Buy the moment, not the impression. Google, Meta, YouTube, TikTok, Snapchat, LinkedIn, Amazon, Taboola, and ads inside ChatGPT. The platforms run the bidding now and we do not pretend to beat them. We feed them cleaner data, sharper creative and a tighter account, and we put the budget where the decision is being made that week, not where the dashboard looked good last quarter.

Tracking and account rebuild before new spend
Creative pipeline and one test a week
Budget moved weekly to the moments that convert
Reported against Shopify or CRM revenue, in your own accounts

Google AdsMetaYouTubeTikTokSnapchatLinkedInAmazon AdsTaboolaChatGPT AdsMicrosoft AdsPinterestRedditApple Search AdsProgrammatic / DV360Performance MaxAdvantage+ 8PM by Radico Khaitan: 750K+ installs at 80%+ lower cost · LPU: 70% lower cost per lead

03ab.funnel

FUNNEL

Everything between the answer and the order. Most budgets leak after the click. Tracking breaks on iPhone and Safari, the store does not convert, nobody follows up. We rebuild the tracking, the landing pages, the store, the WhatsApp and email flows that close and bring people back, and we run CRO on every page that matters. This is the work that keeps paying after the campaign ends, because the data and the customers stay with you.

Tracking rebuilt: pixel and server events, deduplicated
Diagnosis in order: tracking, offer, delivery cost, trust, design
Landing pages, Shopify or WordPress store, WhatsApp and email flows
CRM events back to the ad platforms

CROLanding pagesA/B testingShopifyWordPressCheckout optimisationGA4Server-side trackingConversions APIWhatsApp flowsEmail and SMSCRM to platformCall-only funnelsLead qualification Niramaya Soul: 10x+ monthly revenue · Sonalika / Solis: +50% conversion · Soni Cosmetics: 7x monthly sales

04ab.pr

DIGITAL PR

Earn the evidence the machines believe. AI does not trust your website. It trusts what everyone else says about you: the publications a cautious buyer, and a model, would check. We place you in Forbes, Outlook, Business Standard, Hindustan Times, Digital Journal, Fox and the trade press that matters in your category, through editors we have published with before, so the machine has a reason to pick you when nobody types your name.

Target publications and review sites named before you sign
Press and expert placements on the sources the engines cite
Review programme with real customers
Measured in branded search, referrals and Share of Decision

ForbesOutlookBusiness StandardHindustan TimesDigital JournalFoxNational pressTrade pressReview sitesComparison pagesExpert commentary TalentGum: domain authority tripled on the back of PR plus SEO

The four practices

Each one moves the same number

Most clients start with AI Search and add the rest once the Share of Decision moves. One system, one report, one senior across all four.

MEASURE YOURShare of Decision

ONE AUDIT. ONE NUMBER. One plan.

EVERY ENGAGEMENT OPENS THE SAME WAY

01
The Share of Decision audit

$1,500, paid upfront, credited against month one if you sign. 100 prompts, every engine your market uses, three runs each: your Share of Decision against each competitor, the sources the engines cite, and a feed and schema check.
02
One number, one 90-day plan

The KPI is agreed before any work starts, and the plan sequences the four practices around it. Most clients start with AI Search and add the rest once the Share of Decision moves.
03
The same yardstick, every month

The prompt set is rerun monthly, first-party data outranks tool estimates, and anything inferred is labelled as inference. You watch one number move.