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SBI Life Insurance Case Study

Accelerate brand growth sustainably

About the Client

 

SBI Life strives to make insurance accessible to all, with its extensive presence across the country through its 970 offices, 18,401 employees, a large and productive individual agent network of about 161,923 agents, 56 corporate agents and 14 bancassurance partners with more than 40,000 partner branches, 119 brokers and other insurance marketing firms.

Brand – SBI Life Insurance

 

About the Ad Agency

Ab Media Co is a premier digital marketing agency, based in New Delhi, India. We have generated 137 million+ combined revenue for more than 50+ brands globally in the last 5 years. We have reinvented ourselves several times to transform into an organization that not only serves you by 100% deliverables but also brings value to you, your brand and your business. At Eleven Technolab, you will have a team of your very own experts, with a combined experience of over 100+ years in e-commerce sales, lead generation & digital marketing, to build, develop & nurture your business and boost its growth in the digital arena.

The Challenges

The challenges for the brand was divided into Three folds:

  1. They were not able to generate any SQL’s and LOI’s

  2. The brand had limited awareness in the online market

  3. The brand operating at a low revenue stream

Strategy

Marketing deliverables included:

 
  1.  Lead Generation
  2.  Performance Marketing
  3.  Developing a digital ecosystem

Execution

Marketing deliverables included:

 
  1.  Lead Generation
  2.  Performance Marketing
  3.  Developing a digital ecosystem

THE RESULTS

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Webinar Leads Generated
0
Reduced CPL
0 %
Conversion Rate
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LOI's Generated

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