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Kapten & Son Case Study

Accelerate brand growth sustainably

About the Client

Our thoughtfully designed, stylish and reliable products are not mere objects – they are a companion for all your journeys. Made for the global citizen, Kapten & Son strives to inspire passion for adventure – whether it’s navigating the daily urban jungle or exploring far-away places.

Brand – Kapten & Son

 

About the Ad Agency

Ab Media Co is a premier digital marketing agency, based in New Delhi, India. We have generated 137 million+ combined revenue for more than 50+ brands globally in the last 5 years. We have reinvented ourselves several times to transform into an organization that not only serves you by 100% deliverables but also brings value to you, your brand and your business. At Eleven Technolab, you will have a team of your very own experts, with a combined experience of over 100+ years in e-commerce sales, lead generation & digital marketing, to build, develop & nurture your business and boost its growth in the digital arena.

The Challenges

The challenges for the brand was divided into Three folds:

  1. They were not able to generate any SQL’s and LOI’s

  2. The brand had limited awareness in the online market

  3. The brand operating at a low revenue stream

Strategy

Marketing deliverables included:

 
  1.  Lead Generation
  2.  Performance Marketing
  3.  Developing a digital ecosystem

Execution

Marketing deliverables included:

 
  1.  Performance Marketing 
  2.  PPC Campaigns 
  3.  Social Media Marketing

THE RESULTS

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Webinar Leads Generated
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Reduced CPL
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Conversion Rate
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LOI's Generated
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