ISTD Brand Case Study - AB Media Co

Educational Case Study

We Craft And Digital & Marketing Strategies That Grow Your Business.


Our client is a national level professional & non-profit society registered under the Societies Registration Act, 1860. It has a large membership of individuals and institutions involved in the area of training and development of Human Resource from Government, Public and Private Sector Organization & Enterprises, Educational and Training Institutions and other Professional Bodies.



Ab Media Co is a premier digital marketing agency in New Delhi, India with a proven track record of generating $137 million+ in revenue for over 50 brands globally. Their team of experts, with 100+ years of combined experience in e-commerce sales, lead generation & digital marketing, provides clients with 100% deliverables and value-driven solutions to grow their business in the digital arena.


The brand faced challenges including low SQLs/LOLs, limited online visibility, low revenue, and outdated technology hindering growth and success. The lack of SQLs and LOLs impacted the brand’s ability to attract and retain customers. Limited online visibility made it hard to reach new customers. Low revenue limited resources for marketing and expansion. Outdated technology prevented innovation and progress.


To succeed, the brand must identify its target persona and implement a comprehensive marketing strategy, including tailored creative assets and lead generation campaigns. This will help the brand effectively reach its target audience, understand its ideal customer, and grow its customer base, leading to long-term success.


The marketing deliverables include a range of activities aimed at driving business growth and success. One key focus is Lead Generation, which is the process of identifying and nurturing potential customers to generate sales leads. Performance Marketing is another critical aspect, aimed at optimizing the return on investment for marketing efforts. In addition, the marketing plan involves Developing a Digital Ecosystem, which involves building and maintaining an interconnected network of digital assets to create a comprehensive digital presence. These different elements of the marketing deliverables work together to achieve the desired results and support the overall marketing strategy.


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