AdTech Case Study

Accelerate brand growth sustainably

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ABOUT THE CLIENT

Our client is a team of passionate individuals with a common interest in improving the quality of learning for children by making it a fun experience. Their goal is to empower and enable learners, allowing them to engage with their passions from an early age and grow into motivated and well rounded adults.

ABOUT THE AD AGENCY

Ab Media Co is a premier digital marketing agency in New Delhi, India with a proven track record of generating $137 million+ in revenue for over 50 brands globally. Their team of experts, with 100+ years of combined experience in e-commerce sales, lead generation & digital marketing, provides clients with 100% deliverables and value-driven solutions to grow their business in the digital arena.

CHALLENGES:

The brand faced challenges including low SQLs/LOLs, limited online visibility, low revenue, and outdated technology hindering growth and success. The lack of SQLs and LOLs impacted the brand’s ability to attract and retain customers. Limited online visibility made it hard to reach new customers. Low revenue limited resources for marketing and expansion. Outdated technology prevented innovation and progress.

STRATEGY:

To succeed, the brand must identify its target persona and implement a comprehensive marketing strategy, including tailored creative assets and lead generation campaigns. This will help the brand effectively reach its target audience, understand its ideal customer, and grow its customer base, leading to long-term success.

EXECUTION:

The brand focused on lead generation and performance marketing in its marketing strategy. Lead generation aimed to attract new customers and grow the customer base, while performance marketing tracked marketing success. The brand had a strong digital ecosystem including a optimized website and engaging content to support these efforts and achieve marketing goals.

THE RESULTS

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Webinar Leads Generated

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Reduced CPL

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Conversion Rate

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LOI's Generated

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